Articles from Cass Knowledge

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  ManagementMarketing

  Tuesday, 11 December, 2018

  Electronic Word of Mouth - Defining the different ways consumers process online reviews

  A new study identifies distinct types of consumer response to...

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  FinanceInvestment and Risk Management

  Wednesday, 21 November, 2018

  Lengthier prospectuses lead to higher offer price for fixed price IPOs, research finds

  Companies looking to maximise the price offering for their IPO...

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  Actuarial Science and InsuranceInsurance and Pensions

  Thursday, 15 November, 2018

  Are we fit enough to face the future? How better health and working longer can help overcome the challenges threatening the UK’s pension system

  To meet the economic challenges that a population enjoying increasing...

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  ManagementLeadership, Entrepreneurship and Innovation

  Saturday, 26 January, 2019

  Mental Ambidexterity in Strategic Thinking (MAST)

  Be both Designer and Commander – how adopting an ambidextrous...

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  FinanceInvestment and Risk Management

  Tuesday, 15 January, 2019

  How Investors React to Corporate Communications via Twitter, YouTube, and Instagram

  Can social media help firms improve communication with investors?

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  ManagementLeadership, Entrepreneurship and Innovation

  Wednesday, 9 January, 2019

  How the iconic business models of Netflix and Spotify point the way to defeating digital piracy

  The phenomenon of digital piracy is effectively 20 years old...