Articles from Cass Knowledge

Cass Knowledge offers free access to our world-renowned research output to provide an essential resource for business and the professions.

Featured Cass Knowledge

• patat/shutterstock.com

  

  ManagementLeadership, Entrepreneurship and Innovation

  Wednesday, 9 January, 2019

  How the iconic business models of Netflix and Spotify point the way to defeating digital piracy

  The phenomenon of digital piracy is effectively 20 years old...

• Oakozhan/Shutterstock.com

  

  ManagementMarketing

  Tuesday, 11 December, 2018

  Electronic Word of Mouth - Defining the different ways consumers process online reviews

  A new study identifies distinct types of consumer response to...

• Tashatuvango/Shutterstock.com

  

  FinanceInvestment and Risk Management

  Wednesday, 21 November, 2018

  Lengthier prospectuses lead to higher offer price for fixed price IPOs, research finds

  Companies looking to maximise the price offering for their IPO...

All Cass Knowledge

• things/shutterstock.com

  

  FinanceInvestment and Risk Management

  Monday, 18 February, 2019

  Lots in a name - investors shown to demonstrate bias against analysts with certain surnames

  Financial analysts whose surnames are perceived as favourable...

• Monster Ztudio/Shutterstock.com

  

  ManagementLeadership, Entrepreneurship and Innovation

  Saturday, 26 January, 2019

  Mental Ambidexterity in Strategic Thinking (MAST)

  Be both Designer and Commander – how adopting an ambidextrous...

• Tero Vesalainen/Shutterstock.com

  

  FinanceInvestment and Risk Management

  Tuesday, 15 January, 2019

  How Investors React to Corporate Communications via Twitter, YouTube, and Instagram

  Can social media help firms improve communication with investors?