Articles from Cass Knowledge

Search: Management Remove filter

• Oakozhan/Shutterstock.com

  

  ManagementMarketing

  Tuesday, 11 December, 2018

  Electronic Word of Mouth - Defining the different ways consumers process online reviews

  A new study identifies distinct types of consumer response to...

• Alextype/Shutterstock.com

  

  ManagementLeadership, Entrepreneurship and Innovation

  Wednesday, 31 October, 2018

  Unleashing the innovative potential of the Outsider – Insights from the Quest for Longitude at Sea

  How an 18th century scientist’s success in cracking a problem...

• Doucefleur/Shutterstock.com

  

  ManagementHuman Resource Management

  Thursday, 25 October, 2018

  What job interviewers want to hear - more about hard work, less about talent

  Those wishing to impress an interviewer (or even a date) should...

• 13_Phunkod/Shutterstock.com

  

  ManagementMarketing

  Friday, 28 September, 2018

  Storytelling - how consumers are swept up by the narrative of reviews

  Consumers consult online reviews to inform all manner of purchases....

• Ruslan grumble/Shutterstock.com

  

  ManagementLeadership, Entrepreneurship and Innovation

  Monday, 13 August, 2018

  Bridging the gap between the generation of ideas and their execution

  Innovation is important to every organisation but the successful...

• Fulltimegipsy/Shutterstock.com

  

  ManagementHuman Resource Management

  Tuesday, 7 August, 2018

  For improved job prospects and a better sense of well-being, don't work so hard!

  You may not be surprised to learn that working too hard and for...

• Felipe Teixeira/Shutterstock.com

  

  ManagementLeadership, Entrepreneurship and Innovation

  Saturday, 30 June, 2018

  Does the offer of financial reward drive engagement and creativity in crowdsourcing initiatives?

  Customers can prove a rich source of ideas for companies wishing...

• niroworld/Shutterstock.com

  

  ManagementLeadership, Entrepreneurship and Innovation

  Thursday, 26 April, 2018

  Why Western Internet Firms have all failed in China

  When they seem to conquer markets around the world with ease,...

• Susan Law Cain/Shutterstock.com

  

  ManagementCharity and Non-Governmental Sector

  Saturday, 31 March, 2018

  'Everybody's War' - Philanthropy in Britain during the First World War

  The First World War inspired the greatest level of volunteering...