Articles from Cass Knowledge

Search: Marketing Remove filter

• 

  ManagementMarketing

  Friday, 31 March, 2017

  Liquid Consumption - why the consumer increasingly prefers access to goods and services over ownership

  The 'sharing economy' indicates the increasing importance to...

• 

  ManagementMarketing

  Tuesday, 2 February, 2016

  Recommended for you - the effect of word of mouth on sales

  This research explores the role word of mouth recommendations...

• 

  ManagementMarketing

  Thursday, 17 September, 2015

  Improving the perception of marketing amongst Professional Service Firms

  The discipline of Marketing is still regarded with scepticism...

• 

  ManagementMarketing

  Wednesday, 15 July, 2015

  How important are small words in big food scare communications

  We've all seen food crises such as BSE and the horsemeat scandal...

• 

  ManagementMarketing

  Tuesday, 23 June, 2015

  Why should I attend - The value of business networking events

  The events industry is worth billions of dollars and continues...

• 

  ManagementMarketing

  Wednesday, 17 June, 2015

  Bias Blind Spot - Structure Measurement and Consequences

  People can be unaware they possess deeply rooted bias which informs...

• 

  ManagementMarketing

  Tuesday, 10 March, 2015

  Self-promotion or bragging - How emotional responses to self-promotion are misjudged

  When does self-promotion go too far? This research looks at how...

• 

  ManagementMarketing

  Monday, 9 March, 2015

  Why we buy - Shopping and the Purchasing Environment

  In this online lecture Professor Vincent-Wayne Mitchell, Professor...

• 

  ManagementMarketing

  Tuesday, 16 September, 2014

  How consumers react to visual and conceptual complexity in branding over multiple viewings

  This research investigates the effects of visual and conceptual...