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Management Marketing
Tuesday, 11 December, 2018
Electronic Word of Mouth - Defining the different ways consumers process online reviews
A new study identifies distinct types of consumer response to...
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Management Marketing
Friday, 28 September, 2018
Storytelling - how consumers are swept up by the narrative of reviews
Consumers consult online reviews to inform all manner of purchases....
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Management Marketing
Friday, 31 March, 2017
Liquid Consumption - why the consumer increasingly prefers access to goods and services over ownership
The 'sharing economy' indicates the increasing importance to...
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Management Marketing
Tuesday, 2 February, 2016
Recommended for you - the effect of word of mouth on sales
This research explores the role word of mouth recommendations...
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Management Marketing
Thursday, 17 September, 2015
Improving the perception of marketing amongst Professional Service Firms
The discipline of Marketing is still regarded with scepticism...
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Management Marketing
Wednesday, 15 July, 2015
How important are small words in big food scare communications
We've all seen food crises such as BSE and the horsemeat scandal...
George Toumpas
Management Marketing
Tuesday, 23 June, 2015
Why should I attend - The value of business networking events
The events industry is worth billions of dollars and continues...
Management Marketing
Wednesday, 17 June, 2015
Bias Blind Spot - Structure Measurement and Consequences
People can be unaware they possess deeply rooted bias which informs...
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Management Marketing
Tuesday, 10 March, 2015
Self-promotion or bragging - How emotional responses to self-promotion are misjudged
When does self-promotion go too far? This research looks at how...

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Search: Marketing Remove filter

Electronic Word of Mouth - Defining the different ways consumers process online reviews

Storytelling - how consumers are swept up by the narrative of reviews

Liquid Consumption - why the consumer increasingly prefers access to goods and services over ownership

Recommended for you - the effect of word of mouth on sales

Improving the perception of marketing amongst Professional Service Firms

How important are small words in big food scare communications

Why should I attend - The value of business networking events

Bias Blind Spot - Structure Measurement and Consequences

Self-promotion or bragging - How emotional responses to self-promotion are misjudged

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