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  ManagementMarketing

  Friday, 31 March, 2017

  Liquid Consumption - why the consumer increasingly prefers access to goods and services over ownership

  The 'sharing economy' indicates the increasing importance to...

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  ManagementMarketing

  Tuesday, 2 February, 2016

  Recommended for you - the effect of word of mouth on sales

  This research explores the role word of mouth recommendations...

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  ManagementMarketing

  Thursday, 17 September, 2015

  Improving the perception of marketing amongst Professional Service Firms

  The discipline of Marketing is still regarded with scepticism...

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  ManagementMarketing

  Tuesday, 23 June, 2015

  Why should I attend - The value of business networking events

  The events industry is worth billions of dollars and continues...

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  ManagementMarketing

  Tuesday, 10 March, 2015

  Self-promotion or bragging - How emotional responses to self-promotion are misjudged

  When does self-promotion go too far? This research looks at how...

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  ManagementMarketing

  Monday, 9 March, 2015

  Why we buy - Shopping and the Purchasing Environment

  In this online lecture Professor Vincent-Wayne Mitchell, Professor...

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  ManagementMarketing

  Monday, 18 August, 2014

  The Hollywood remake - when does it make sense to do it again - An empirical investigation

  With the amount of remakes the Hollywood film industry pumps...

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  ManagementMarketing

  Monday, 12 May, 2014

  The Share Economy - how companies are misreading the market

  Research from Cass has found that 'Share Economy' businesses...

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  ManagementMarketing

  Monday, 20 January, 2014

  How childhood advertising exposure can influence long-term attitudes

  This research provides an initial investigation into how exposure...