24th January 2020
This paper reviews a body of research on the use of product scarcity…
16th October 2019
People are more likely to make judgements about a group based…
11th December 2018
A new study identifies distinct types of consumer response to…
28th September 2018
Consumers consult online reviews to inform all manner of purchases.…
31st March 2017
The 'sharing economy' indicates the increasing importance to…
2nd February 2016
This research explores the role word of mouth recommendations…
17th September 2015
The discipline of Marketing is still regarded with scepticism…
15th July 2015
We've all seen food crises such as BSE and the horsemeat scandal…
23rd June 2015
The events industry is worth billions of dollars and continues…
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