13th March 2019
A new study identifies distinct types of consumer response to…
16th November 2018
Consumers consult online reviews to inform all manner of purchases.…
24th September 2018
Microblogging word of mouth (MWOM) through Twitter and similar…
19th September 2018
Professor Vince Mitchell entreats marketers to spread the message…
New research examines how marketers can utilise anthropomorphic…
Universities need to appeal to younger age groups through the…
Professor Vince Mitchell addressed the Consumer Marketing in…
12th September 2018
Brand extensions are now a commonplace growth strategy for many…
This research examines the fundamental question of what makes…
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