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The Business School (formerly Cass), City, University of London: Changing more than a name
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  • 88studio/Shutterstock.com
    A brick is pulled out from a tower

    Slowing down can prevent premature burnout of ‘McDonaldised’ companies and staff

    20 April 2021Management

  • A group of toy figures surround a pile money

    Consumers will pay more for crowdfunded products to boost equality in marketplace

    19 April 2021Management

  • Supamotion/Shutterstock.com
    A single fan sits in an empty stadium

    How to achieve fragmented competition: European Super League will provide the ‘worst of both worlds’

    19 April 2021Management

  • Working from home with home and personal items

    Increased hybrid working and redefining the way professional firms do business post-pandemic

    15 April 2021Management

  • Applicants wait for interview

    Marketers beware: using envy in advertising may push consumers to a competitor brand

    13 April 2021Management

  • BELL KA PANG/ Shutterstock.com
    Chinese farmer sprays pesticide on crops

    How can social media and influencers contribute towards societal good?

    13 April 2021Management

  • Shipping containers at a busy port

    Cooperating in their supply chains can help businesses recover faster

    8 April 2021Management

  • Ink Drop/Shutterstock.com
    A mobile phone showing the Deliveroo app

    ‘Over-priced’ Deliveroo should not be viewed as a tech model for the future

    1 April 2021Management

  • Willy Barton/Shutterstock.com
    Shoppers in a busy high street

    Consumers will condemn activist brands as ‘woke-washers’ if they cannot prove moral competency when challenging freedom of speech

    25 March 2021Management

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The Business School (formerly Cass)

You may still see us referred to as the Business School (formerly Cass). Find out more about our name change.

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