Cass Knowledge

Search: Management Remove filter

• ManagementLeadership, Entrepreneurship and Innovation

  30^th April 2019

  Inspiration is key - tailoring educational programmes to raise entrepreneurial intention among students

  Inspiration generated by charismatic tutors is found to be the…

• ManagementStrategy

  31^st March 2019

  Cooperate, Circumvent or Contest - three responses to strategic bottlenecks in the automotive industry’s software ecosystem.

  The major car manufacturers enjoy a tight grip on the software…

• ManagementLeadership, Entrepreneurship and Innovation

  26^th January 2019

  Mental Ambidexterity in Strategic Thinking (MAST)

  Be both Designer and Commander – how adopting an ambidextrous…

• ManagementLeadership, Entrepreneurship and Innovation

  9^th January 2019

  How the iconic business models of Netflix and Spotify point the way to defeating digital piracy

  The phenomenon of digital piracy is effectively 20 years old…

• ManagementMarketing

  11^th December 2018

  Electronic Word of Mouth - Defining the different ways consumers process online reviews

  A new study identifies distinct types of consumer response to…

• ManagementLeadership, Entrepreneurship and Innovation

  31^st October 2018

  Unleashing the innovative potential of the Outsider – Insights from the Quest for Longitude at Sea

  How an 18th century scientist’s success in cracking a problem…

• ManagementHuman Resource Management

  25^th October 2018

  What job interviewers want to hear - more about hard work, less about talent

  Those wishing to impress an interviewer (or even a date) should…

• ManagementMarketing

  28^th September 2018

  Storytelling - how consumers are swept up by the narrative of reviews

  Consumers consult online reviews to inform all manner of purchases.…

• ManagementLeadership, Entrepreneurship and Innovation

  13^th August 2018

  Bridging the gap between the generation of ideas and their execution

  Innovation is important to every organisation but the successful…