Entry year
Start date
September 2019
Duration
3 years
Duration with placement
4 years
Application deadline
15 January 2019
Campus
Northampton Square
UCAS Code
N1N5 / N151 with professional placement

Overview

Who is it for?

The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing.

Objectives

On the Business with Marketing course you’ll gain a broad understanding of business from a marketing perspective. You’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies.

You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.

Course Director

Course director profile

Dr Martin Rich

Senior Lecturer

Structure

What will I learn?

On the Business with Marketing degree you will:

  • Gain an overview of the concepts, theories and techniques that contribute to an understanding of business management
  • Learn the principles of marketing and understand different approaches to marketing
  • Become familiar with the tools and techniques available to develop and understand the nature of the demand for a product or service within a market
  • Learn about different areas of marketing and how they all relate to one another
  • Consider the impact on marketing on future developments in business
  • Recognise the ethical issue surrounding business and be able to practise responsible management.

Assessment methods

On the Business with Marketing pathway for undergraduate students, most modules are assessed by a combination of exams and coursework.

The balance of assessment by coursework (assessed essays and assignments) unseen examinations and a final year project will to some extent depend on the optional modules you choose.

The first year of your programme contributes 10% to your final degree classification, the second year 30% and the final year 60%.

Percentage of the course assessed by coursework

The approximate percentage of the course assessment is estimated as follows:

Year 1

80% written, 0% practical, 20% coursework

Year 2

70% written, 0% practical, 30% coursework

Year 3

53% written, 0% practical, 47% coursework.

Overall workload

Most contact hours will take the form of lectures, interactive sessions, practical workshops and small group classes, supported by a personal tutorial system. The number will decrease as you progress and you become more able to direct your own learning.

Approximate study time is estimated as follows:

Year 1

21% scheduled learning, 79% independent learning, 0% placement

Year 2

18% scheduled learning, 82% independent learning, 0% placement

Year 3

11% scheduled learning, 89% independent learning, 0% placement.

Term dates

Academic year

For a full breakdown of the current and forthcoming academic year view our term dates page.

Timetables

Course timetables are normally available from July and can be accessed from our timetabling pages. These pages also provide timetables for the current academic year, though this information should be viewed as indicative and details may vary from year to year.

View academic timetables

Please note that all academic timetables are subject to change.

Application

How to apply

All applications should be made through UCAS, the Universities and Colleges Admissions Service. Applications are made via Apply, UCAS's online application system.

UCAS Institution code: C60 (Cass Business School and City, University of London)
UCAS Course code: N1N5 / N151 with professional placement

You can find more information at UCAS and in the UCAS Handbook.

More information about applying to Cass

Terms and conditions

Students applying to study at Cass Business School are subject to City, University of London's terms and conditions.

Entry requirements

A-Level: AAA

If you are studying General Studies, Critical Thinking or a native language A-Level, these subjects will not be included in any offer condition.

For A-Level applicants we also require a minimum of grade 5 (C) in GCSE English and grade 6 (B) in GCSE Maths.

BTEC/OCR Cambridge Technical Level 3 Extended Diploma: DDD

For BTEC/OCR Cambridge Technical applicants we also require a minimum of grade 5 (C) in GCSE English and grade 7 (A) in GCSE Maths.

For candidates taking a combination of A Level/BTEC/OCR Cambridge Technical qualifications we accept the following:

  • BTEC/OCR Cambridge Technical Level 3 National Diploma (grades DD) with one A-Level (grade A)
  • BTEC/OCR Cambridge Technical Level 3 Subsidiary Diploma/National Extended Certificate (grade D) with two A-levels (grades AA)

For combination BTEC/OCR/A-Level applicants we also require a minimum of grade 5 (C) in GCSE English and grade 7 (A) in GCSE Maths.

IB: 35 points overall (can include up to three bonus points) with 5 minimum in each subject.

Access to Higher Education: Pass the course with 45 level 3 credits including minimum 30 distinction credits and the remaining 15 credits at merit or above.

For Access applicants we also require a minimum of grade 5 (C) in GCSE English and grade 6 (B) in GCSE Maths.

Foundation course for UK/EU students

If you do not meet the qualification criteria for this course, you may still meet the criteria for our Business Management Foundation course. The Foundation course is a one-year full-time programme that provides an entry route to any of the following business-related courses: BSc Business Management, BSc Business Management, Digital Innovation and Entrepreneurship, BSc Business with Finance, BSc Business with Marketing and BSc International Business.

International students

We accept a wide range of international and other UK qualifications at Cass.

If you do not qualify for direct entry, there are several partners that offer preparatory international foundation courses for students seeking entry to undergraduate degrees. These include:

INTO City, University of London

Don’t meet the entry requirements? INTO City, University of London offers a range of academic and English language programmes to help prepare you for study at City, University of London. You’ll learn from experienced teachers in a dedicated international study centre.

These programmes are designed for international students who do not meet the required academic and English language requirements for direct entry. To prepare for this degree course, learn more about the International Foundation in Business and Economics with Accounting.

Kaplan International College (KIC) London

Additionally, City works in partnership with KIC London to provide a range of preparatory courses for international students. KIC London courses offer comprehensive support to students - including regular one-to-one tuition. Students who successfully complete the KIC London Foundation course at the required level are guaranteed progression to City, University of London degree courses.

English language requirements

Information for international applicants

For international applicants requiring a Tier 4 student visa we accept any of the below English language proficiency qualifications at the grades listed:

  • IELTS (Academic or UKVI): 6.5 overall with no less than 6.0 in any sub test
  • Pearson Test of English (PTE) Academic: 58 overall with minimum 50 in each component
  • IGCSE: English as a First Language (Syllabus 0500 & 0522) or English as Second Language (Syllabus 0510 & 0511) at Grade B or above
  • International Baccalaureate: Grade 5 at Higher or Standard level
  • Trinity College (Integrated Skills): ISE III – pass in each area
  • INTO City Pre-sessional English: 6.5 overall with no less than 6.0 in any sub test (NB. Must be the 6 or 8 week Cass-specific course)
  • Cambridge English Advanced (also known as Certificate in Advanced English): Grade C (180-192) at CEFR Level C1
  • Cambridge English Proficiency (also known as Certificate of Proficiency in English): Grade C (200-212) at CEFR Level C2
  • Cambridge English First (also known as Certificate of First in English): Grade A (180-190) at CEFR Level C1
  • Hong Kong Diploma of Secondary Education (HKDSE): English Language Examination grade 4 or above

An exception to the above criteria applies to Tier 4 applicants from the below majority English-speaking countries for whom we can accept a wider range of English qualifications:

  • Antigua and Barbuda
  • Australia
  • The Bahamas
  • Barbados
  • Belize
  • Canada
  • Dominica
  • Grenada
  • Guyana
  • Ireland
  • Jamaica
  • New Zealand
  • St Kitts and Nevis
  • St Lucia
  • St Vincent and the Grenadines
  • Trinidad and Tobago
  • United Kingdom
  • United States of America

Don’t meet the English language requirements? INTO City, University of London offers English language programmes to help prepare you for study at university. These intensive and flexible courses are designed to improve your English ability for entry to degree courses.

Information for home and EU applicants

In addition to the above English language proficiency qualifications accepted for International applicants, as a Home or EU applicant we can also accept any of the below English qualifications:

  • GCSE: Grade C or 5
  • O-Level: Grade C
  • TOEFL: 100 overall with no less than 23 in any sub test
  • A-Level: Grade C

Study abroad

Cass Business School gives you the opportunity to spend a year studying at one of our partner institutions. Business Management students have the option of selecting a Sandwich Year Abroad in Australia, Europe, Asia and the Americas.

Replacement Term Abroad

Spend the first term of your 2nd year studying abroad in English at one of our partner universities. You would take modules to the value of 60 credits abroad and return to Cass in the 2nd term to complete your 2nd year.

Sandwich year

You can spend a year of your degree course studying at one of our partner institutions, between your second and third year of study. This would add a year to your degree so you would complete your degree in four years.

Above is a full list of our partner universities. The options available to you from the full list of partner institutions will depend on the study abroad programme you select. For more detailed information on this, please contact the Student Exchange Team.

Student Exchange Team

Our dedicated Student Exchange Team are available to offer advice to students who wish to explore their study abroad options. They will also support students throughout the application process and during their study abroad year or term. To contact them, email: cass-ug-outgoing@city.ac.uk.

Placements

Business with Marketing students are eligible to apply for a one-year paid work placement which takes place during the third year of a four-year sandwich degree course. Students enjoy a wide range of opportunities in business areas such as finance, marketing and human resource management.

Cass students have recently taken up placements within many leading corporate organisations including

  • EY
  • Goldman Sachs
  • IBM
  • L’Oreal
  • Microsoft
  • Morgan Stanley
  • UBS
  • Unicef UK
  • Universal Pictures

Students who are looking for work experience without devoting a whole year to a business placement can apply for a summer internship.  Many employers offer these, and students who successfully complete an internship will be awarded a certificate.

Fees

UK/EU £9,250 (2018/19 fee. Fees for 2019/20 entry TBC)* Tuition fees are subject to annual change
International £17,000 (2018/19 fee. Fees for 2019/20 entry TBC)** Tuition fees are subject to annual change

UK/EU students

* The fee for this course in 2018/19 was £9,250 for each year of study. Fees for students commencing study in 2019/20 are to be confirmed.

Non-EU international students

** In 2018/19 the fee was £17,000 for the first year of study. The institution reserves the right to increase your tuition fees annually to take account of the institution's increased costs of delivering educational services. The increase will normally be 2% but this is kept under review with reference to the RPI. If the institution intends to increase your tuition fees you will be advised of this alongside the published entry fee.

Funding

Career pathways

BSc (Hons) Business Management provides a sound basis for a career in business management, management consultancy, or in areas including finance, stockbroking, marketing and IT. It also provides a firm grounding for students setting out as entrepreneurs.

Graduates from the Business with Marketing pathway can seek roles either with a specialist advertising/publicity business or within the marketing team of a large organisation.