Joanne Mbella Ebata

Dubai Executive MBA 2018
Marketing Manager, du


I am currently a Marketing Manager at du (Emirates Integrated Telecommunications Company), a leading telecommunication operator in Dubai. I supervise the design and execution of exciting campaigns to provide great value to our customers and reinforce their loyalty. I'm an Electrical Engineer who has shifted to marketing 10 years ago, first as a Product Development Coordinator and then as a Marketing Manager five years ago in charge of strategy.

I have chosen the Cass Executive MBA in Dubai over other business schools for many reasons:

  • The heritage: Cass is a very old and well known business school founded more than 50 years ago and part of City, University of London. I was confident that the academic programme and the way modules will be delivered will be very solid
  • The location: Cass's Dubai Centre is located in DIFC, the heart of the financial centre. It was an area I was not familiar with and one key factor that attracted me to Cass
  • The alumni: I was impressed to know that Coca-Cola CEO Muhtar Kent was a former student at Cass. In addition to that, my Vice President at the time was also a former student of Cass. I was inspired by his leadership and of course it influenced my choice to know he has done his EMBA at Cass in Dubai Centre.
  • The price: Yes, this has been a key factor of decision as I am the independently paying for my studies. I’ve found the price reasonable compare to other well-known business schools.

My career goal is to manage a marketing department as a CMO and perhaps even be a CEO of a company one day. I am looking for regional position within an international corporation where I'll be able to cover African countries and elaborate their strategies. I am also ambitious to start my own business eventually. I'm already working on a project and I'm counting on the EMBA to give me the knowledge and a broad view of the main functionalities of a business from HR to finance & accounting, marketing, economics, analytics etc.

So far, I'm very satisfied with my overall experience with the EMBA. I am impressed by the quality of the professors, and the kindness of the academic team. All books and materials are provided well in advance and there is always the possibility, for those who are interested to learn more on a particular subject, to find interesting readings with the assistance of the academics. More of the cases presented in lectures are from Harvard Business School to illustrate the application of key theories in different industries like Starbucks, Ducati, Formula One etc. I have learned a lot in the past six months. I can have more constructive discussion around economics and the business world.

We have a very dynamic and cosmopolite cohort with almost 20 nationalities. With the help of new technologies we have become very close and supportive to each other; we have a WhatsApp group and we are well connected. We support each other on a professional basis and also on a personal basis. I have had the opportunity to develop good sincere friendships. In terms of networking, it is also the place to be as most of us have managerial or executive positions within the biggest companies in Dubai, and globally like: Microsoft, Oracle, Thomson Reuters, Jumeirah Golf Estate, and many more.

As Dubai is a hub in the Middle East – and the most cosmopolitan city in the world – it is such a great place for business and study. We have the best schools around and schedules are flexible enough to allow us to work, while improving our skills with an EMBA. It is easy to come to Dubai in terms of visa and accommodation. We have access to the best technologies and exhibitions in the world and the population is diverse. I couldn’t miss the opportunity especially knowing that I have a limited time to spend in Dubai so I wanted to make the most of it.

To a prospective student thinking of doing the Cass Executive MBA in Dubai, I would say, go for it. Do not hesitate, it's worth the effort and sacrifice. However, be prepared to work hard and to allocate enough time to study as the system are not complaisant, assignments require preparation. Fortunately, the journey is fun, exciting and enriching especially in a beautiful environment.