Core block 1
Develop a broad understanding of the behaviour of individuals and groups within organisations, their contribution to business success and apply this understanding to the management of people and organisations across cultures. Understand the factors that influence people’s behaviour in the workplace and how your own interpersonal behaviour and that of others can help or hinder organisational effectiveness.
- The nature of organisational behaviour
- Individual processes: perception, motivation and learning
- Individual differences
- Social interaction and group dynamics
- The organisational context: structure and culture
- The organisation and the environment: the systems view of organisation
- National culture
- Organising chaos in organisations
- The bureaucratic phenomenon
- Leadership, power and change
- Organisational justice.
This module will provide the provision of analytical skills, managerial insights, and team working practice in order to help you understand how the marketing function can add value within a business operating in an international context.
This component will demonstrate the usefulness of market analysis and skilful marketing management in the context of the whole business operation.
- Marketing - conventional and new approaches
- Markets, strategies and plans
- Selecting target markets
- Market research
- Choosing an effective marketing strategy
- Developing and managing offers
- Branding and marketing communications
- The marketing plan in action.
Business in the Global Economy
Gain a practical understanding of the tools and language used by economists to analyse individual and organizational behavior (microeconomics), and the functioning of economies and networks of economies as a whole (macroeconomics). This in turn is intended to give you an appreciation of the relevance to business and the financial markets of economic thinking, news about the economy, and high-level policy debates.
- How economists think – economic systems, utility and individual decision-making,
- Consumer behaviour and demand – price and income elasticities, imperfect asymmetric information and marketing
- Production and costs – production function, economies of scale, factor demands, average and marginal cost
- Supply and market structure – competition, monopoly and oligopoly, game theory
- Private markets and public policy – market equilibrium, taxes and subsidies, market failure and externalities
- Macroeconomics and growth – trend and cycle, economic and non-economic sources of growth and competitiveness
- Fiscal and monetary policy – countercyclical policy, successes and failures, inflation and unemployment
- Balance of payments, trade and exchange rates – patterns of trade, fixed and floating exchange rate regimes, globalisation
Continuing Professional Development (CPD)
The Continued Professional Development (CPD) programme runs across Blocks 1 and 2 for sustained career support. To offer you a broad range of CPD skills, the programme will include the online Mathematics for Managers pre-programme module and the Business Academic Writing module.
This course will provide a number of skills to help your personal and professional development within your organisation.
The aims of the course are to provide some core compulsory skills as part of induction and then you will engage in further CPD courses across the programme.
- Achieve a higher level of self-awareness in relation to your interaction with others
- Understand your interpersonal and leadership styles in more depth
- Use argument and evidence
- Use the skills learnt to further your career path
- Use the skills learnt within the workplace
- Understand the importance of Continuing Professional Development
- Demonstrate the professional skills acquired
- Realise the extent and limitations of your skill base.