Articles from Cass Knowledge

International Consultancy Week on the Cass MBA

As the end of the Full-Time MBA programme approaches, my cohort and I visited Dublin for a week-long consultancy project. International Consultancy Week gives MBA students the opportunity to apply the academic theory we learned over the previous four modules in a real-world setting. My cohort and I were on hand to consult for a pool of start-ups and larger organisations and help them resolve issues as diverse as business development strategy, human resources, marketing and operational challenges.

During the initial selection of companies, it was no surprise that The Project Foundry, a professional project management services provider and the firm I selected to work with, was among the most sought-after projects. The business was seeking an optimal market entry strategy in the cloud-computing space within existing parameters such as budget restrictions.

This project was of personal interest to me because I created and executed a market entry strategy in a new segment for my previous company. I was excited about the opportunity to broaden my understanding of the niche field of cloud computing.

As the end of the Full-Time MBA programme approaches, my cohort and I visited Dublin for a week-long consultancy project. International Consultancy Week gives MBA students the opportunity to apply the academic theory we learned over the previous four modules in a real-world setting. My cohort and I were on hand to consult for a pool of start-ups and larger organisations and help them resolve issues as diverse as business development strategy, human resources, marketing and operational challenges.

During the initial selection of companies, it was no surprise that The Project Foundry, a professional project management services provider and the firm I selected to work with, was among the most sought-after projects. The business was seeking an optimal market entry strategy in the cloud-computing space within existing parameters such as budget restrictions.

This project was of personal interest to me because I created and executed a market entry strategy in a new segment for my previous company. I was excited about the opportunity to broaden my understanding of the niche field of cloud computing.

MBA consultancy trip to Dublin

Meeting our client

Our initial contact with our client came via WebEx a week before we flew out to Dublin. Declan Ryan, Managing Director of The Project Foundry, gave us a better understanding of the project scope and the deliverables. We also started doing background research on the cloud computing market under the guidance of our faculty supervisor, Dr Senem Aydin, to get an accurate idea of the industry.

Once we arrived in Dublin at The Project Foundry Office, we had the chance to meet Declan and the rest of his team. We met the Director David Laird, who helped us get a strong understanding of the company financials and projections; Mark Carragher, Chief Technology Officer, whose industry expertise on cloud based platform gave us great insight on future of the business; and Sai Srinivasan, who helped us with the coordination of the project as the rest of the team was constantly on the move. We also had the chance to chat with a few members of the project management team and The Project Foundry’s marketing agency to get their insight on the business.

The project

During the initial few days, we started by identifying strategic issues faced by the firm, identifying the key industry trends, conducting competitor analysis, and rounding off with the strategic approach and financials to support our findings. This research was done in conjunction with the input we received and the conversations we were having with TPF. We drafted up an action plan for TPF for the way forward, looking at both the long-term and the short-term picture. By Friday, we had an amazing presentation deck (thanks to visual expertise of Steve Le) ready to present to the TPF team. We had a great discussion with the TPF team following the presentation to get their general feedback and answer any queries they had. This was an intriguing session where each member of the group pitching in to lend their expertise and helped wrap up an amazing consultancy project. Special thanks also goes to Dr. Aydin who offered us useful advice during our daily meetings – enabling the development of the recommendations!

Discovering Dublin

The Dublin Consultancy Week was not just about work! TPF hosted many fun social occasions, and Dublin is a young, vibrant and cosmopolitan city. Highlights for me were seeing the sights the city had to offer such as Trinity College and watching football matches in the historic Temple Bar Neighbourhood.This trip did culminate in a self-guided tour and a group dinner at the Guinness Storehouse. All groups got the chance to talk about their experience working with their companies and delivered some memorable presentations. This was also when the realisation sunk in that this was probably the last time all of us would be in the same room together, as just around the corner our international electives and the BMP Project are set to begin.

The International Consultancy Week will be a cherished highlight of the Full-Time MBA programme to me. Specifically, it was great to work with a fast-growing start-up and to learn more about how business is conducted in Ireland. I got the chance to work with an amazing group of individuals. Despite the hectic work schedule and the sleepless nights that came with it, I wouldn’t trade this dynamic experience for anything.

MBA programme trip to Dublin

My top three insights from International Consultancy Week

  1. There will often be times when you have to work with limited information – making a “decent” plan based on existing parameters is often more prudent rather than waiting for the “perfect” plan to develop, as the situation continually evolves.
  2. In the spirit of Leading the Adventure: always keep an open mind and be willing to learn something new, or have your viewpoints challenged.
  3. A unified team makes even the toughest jobs enjoyable.

Umar Mahmood, Full-time MBA (2019)
Contributions from Oliver Yogananthan, Full-time MBA (2019)