Roar of approval for Dublin Consultancy Week
Touchdown in Dublin
Right at the end of the core components of our Full-time MBA, our entire cohort went off to Dublin to complete our International Consultancy Week in early April. I think many would agree with me that this was one of the most pleasant experiences of our MBA so far because it was the perfect setup for so many reasons.
First of all, unlike most of our coursework, we got to choose the project we’d be allocated to according to our top four preferences. This was an opportunity for us to find areas of personal interest but also to reflect on what our own unique strengths were, ensuring we’d be choosing a project we could contribute to the most. It wasn’t surprising at all that HouseMyDog was one of the most popular choices.
A start-up platform business that connects dog sitters and carers to dog owners, HouseMyDog is representing the kind of digital innovation and changes in business models we have discussed throughout our MBA right from day one in our strategy course.
Combine that with dogs and you have a winning formula to attract keen MBA students ready to leave their mark and contribute to a growing business. Being a dog lover myself and having also worked occasionally as a dog-sitter using a similar platform in London, I was keen to learn more about the differentiating factors of this business and what they saw as their formula to success.
Putting this aside, the project brief also outlined an early stage growth strategy in Germany which suggested my German background may be of some use here. Although several other projects caught my interest, I was delighted to find out I had gotten my first choice in the end.
Even better was discovering who my team mates were. Even though we hadn’t chosen each other, it almost felt like it when I saw the list. By the end of our core modules, we had pretty much worked in one project or another with almost everyone on the MBA and also had developed a good understanding of everyone’s skills and personalities.
Forming bonds with the team
There were people I naturally gravitated towards and many others whose talents and qualities I had discovered through the team working process. Varun and Vicki had both been in my block 1 and 2 team which was where most people had developed the closest bonds due to the intensity of the work and the sudden change that had hit us all at the beginning of the MBA. I knew that my block 1 and 2 team was a strong performing team with a successful track record throughout.
Betty and James were both part of my team during our ‘Achieving Your Potential’ professional development training at the Royal Military Academy Sandhurst which was the most physically challenging outdoor aspect of our MBA and these two helped and supported me through it. I knew I could not only trust all of these people but I looked forward to working together in this new constellation.
The project started with us getting in touch with Santi, one of three Cass professors who were our mentors for this project and spent the week in Dublin with us. Communication with James, the CEO of HouseMyDog, started via email to get some hints on how to prepare ahead of our stay. We began with basic market research around the pet care industry in the UK and globally.
Once in Dublin, we met James in person on Monday and were given some space within the Huckletree coworking facility where HouseMyDog were based (in case you wonder: no, there were sadly no dogs). James introduced us to his team and ran us through a presentation of the company. It’s right then that we understood how small this company still was and how our own contribution through this project could make a real difference to them. James emphasised this wasn’t just a school report; our findings would be really valued and put to use in the company’s growth strategy going ahead.
At the beginning of the week, we had a brief discussion around the bigger aims of the consultancy project. Throughout the week, those aims were broken down further with a clear set of deliverables that we’d have by the end. The project had to fulfil James’s expectations but also our criteria as a project that was part of an academic course. It was a hectic week for James, still he found the time to answer any of our queries and give us feedback through the process.
At the other end, our mentors were available to us every day to discuss the progress we had made and make sure that we hadn’t gone off-track; the objective professional perspective was very helpful and Santi did a great job at guiding us within the path we had chosen, leaving us in control.
On the final day, we presented our findings to James. Even though we had worked on this for the entire week, I was still surprised at how it all came together in the end with contributions from everyone in the team neatly captured in the final presentation (which was largely a product of Betty’s great visual presentation skills). James’s overwhelmingly positive feedback was an extremely satisfying end to our week’s work and we proudly took home our HouseMyDog t-shirts.
A chance to unwind
Apart from working on the project, there was also plenty of time to enjoy the last occasion our entire cohort would be together. Dublin offered plenty of opportunities to get a drink and it didn’t always have to be a Guinness (although it often was). After Sandhurst, this was the second time we all spent days together in the same hotel. While at Sandhurst, we were still finding out a lot about each other and it was time to perhaps mingle with people we hadn’t had the opportunity to with, yet here in Dublin, we were just enjoying each other’s company, completely at ease with each other.
One afternoon, we were also taken on a tour of Howth peninsula and Malahide Castle. It was interesting to experience everyone’s perception of that too. Having grown up in Germany myself, I have visited large castles but also smaller ones that may look more like a luxurious large-size villa. Malahide Castle is not imposing in size but steeped in its long history including claims to possibly possessing the oldest chair in Ireland. Hearing about the losses during the Battle of the Boyne especially caught my interest, given I only recently revisited this part of history for my Life in the UK test. The visit was a welcome break for everyone to replenish and get to know Ireland a bit more beyond the city centre of Dublin.
The whole project didn’t end in Ireland. Once back in London, we had another month to prepare our final report to the company. Largely based on the work we did in Dublin, it gave us some more time to reflect on the experience and the knowledge gained, and compile it all in a clearly structured report which we could be confident would make a positive contribution to the company.
Overall, the International Consultancy Week was such an uplifting and unique immersive experience contributing to HouseMyDog, an exciting start-up with so much potential, working alongside a group of people I respect for both their personal and professional qualities.
Akane Vallery Uchida
Full-time MBA (2018)