1:59 YouTube video

Wendi Lai studied on the MSc in Entrepreneurship at Cass Business School and she is also passionate about samba music. In this video she tells us about her ambitions and plans to start her own umbrella rental business.


Who is it for?

You are a curious, persistent, problem-solving, team-oriented and ambitious graduate interested in launching your own business, leading initiatives within large corporations or taking your family business to the next level.

You relish the challenge of learning in a fast-paced, hands-on programme, created and taught by leading academics and entrepreneurs.

You’re looking for an academically rigorous and professionally relevant qualification that will serve your ultimate needs as an entrepreneur or business owner.


You begin your MSc in Entrepreneurship by plunging straight into the world of entrepreneurship as we kick off with New Venture Creation. During this four-day module, you and your fellow students come together to share ideas, form teams and build prototypes.

You’ll quickly realise that your studies put strong emphasis on balancing research-led teaching with experiential learning such as consulting for small-business owners, preparation for joining an accelerator and field trips.

It’s your fast-track guide through the intricate process of starting your own venture/initiative.

The overarching aim is to help nurture innovative and prosperous new ventures with responsible leaders who appreciate the demands of multiple stakeholders.

The MSc in Entrepreneurship places  emphasis on learning through experience, and in our classes you will be encouraged to use reflection on doing as a form of learning. This experiential learning is supported throughout the master programme by a reach and diverse ecosystem which include

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What will you learn

On the Entrepreneurship master’s programme, you will:

  • Develop your knowledge and understanding of the unique processes involved in creating and launching your own business.
  • Demonstrate a systematic understanding of the factors behind successful entrepreneurship, from creativity to start-up financing.
  • Understand and critically evaluate current issues affecting establishing new businesses from the ground up.
  • Develop team-working abilities crucial to the launch of a successful business.
  • Sharpen your commercial skills and learn how to apply them to the challenges of starting a successful small business.

Induction weeks

All of our MSc courses start with two compulsory induction weeks which include relevant refresher courses, an introduction to the careers services and the annual careers fair.

Assessment methods


We review all our courses regularly to keep them up-to-date on issues of both theory and practice.

To satisfy the requirements of the degree course students must complete:

  • fourteen core modules (10 - 15 credits each), Individual Professional Development Portfolio* and three electives (10 credits each) or
  • a Business Research Project (30 credits)

Assessment of modules on the MSc in Entrepreneurship postgraduate degree, in most cases, is by means of coursework and unseen examination.

Coursework may consist of standard essays, individual and group presentations, group reports, classwork, unseen tests and problem sets. Please note that any group work may include an element of peer assessment.

New Venture Creation

The course will kick off with New Venture Creation.

This will be a four-day module, where you and your fellow students will come together and share ideas, form teams and build prototypes (no credits).

Individual Professional Development Portfolio

* We believe that this is an important component of this programme since it requires you to practice entrepreneurship.

During induction, we will discuss the compulsory activities that you must participate in and reflect on, throughout the academic year.

You will be required to develop an individual professional development portfolio, which may include: mentoring diary, participation in startup competitions, attendance to all relevant events (and reflections), and participation in research projects of faculty in the entrepreneurship.

Term dates

Term dates 2020/21

In-Person ID Checks (all students must attend): Commences 14 September 2020

Compulsory Induction: 14 - 25 September 2020

Term I
28 September 2020 - 11 December 2020
Term I exams
04 January 2021 - 15 January 2021

Term II
18 January 2021 - 02 April 2021
Term II exams
19 April 2021 - 30 April 2021

Term III
03 May 2021 - 02 July 2021
Term III exams
05 July 2021 - 16 July 2021

Resit period
Students who are required to resit an examination or invigilated test will do so in the period:
09 - 27 August 2021

Submission deadline for Business Research Project or Applied Research Project 
1 September 2021

Official Course End Date
30 September 2021


Course timetables are normally available from July and can be accessed from our timetabling pages. These pages also provide timetables for the current academic year, though this information should be viewed as indicative and details may vary from year to year.

View academic timetables

Please note that all academic timetables are subject to change.

Teaching staff

Course Director

Stefania Zerbinati

Dr Stefania Zerbinati

Academic expert working at Cass Business School

The teaching staff on the MSc in Entrepreneurship have many years of practical experience working in industry and are also active researchers in their fields

This knowledge and experience inform the highly interactive lectures that make up the MSc in Entrepreneurship.

Module Leaders include:

Visiting Faculty

Complementing our Cass academics, we have a number of highly experienced Visiting Faculty who teach very practical classes, based on their entrepreneurial experiences, on the course.

Zoe Peden

Zoe Pedan

Zoe is an experienced tech entrepreneur in the education and healthcare space. She worked on the growth of her company Insane Logic for six years before a recent acquisition. Zoe has been through accelerators (Startup Leadership Programme, Wayra, Big Venture Challenge, Unreasonable Institute in the US), angel and VC funding rounds seeing the growth of her product from idea through to an established service across the UK. She is now building the next company and is herself in the customer development phase. Zoe has an undergraduate degree from LSE and an MBA from Henley Business School.

I wanted to be part of the team behind the MSc in Entrepreneurship as my first entrepreneurial journey was one of tremendous highs and stab in the gut lows, making mistakes, learning and creating wins at every turn. Nothing beats creating something people pay for that changes their life. It was the fastest period of learning in my life and now I start my second journey with a well worn framework that I want to share with others.

Ypatios Moysiadis

Ypatios Moysiadis

Ypatios, has been described by many as a persistent serial entrepreneur. He has 16 years of international experience in management consulting, investment, innovation, Renewables & Cleantech. He successfully helped many start-ups and SMEs raise capital, optimise their operations, design new products & services and access new markets. He worked with large European and national organisations and participated in multiple cross-country and European collaboration projects. Ypatios has developed and launched more than 4 product families both physical and digital, he designed more than 15 brands and fronted the launch of two business related publications. In a true entrepreneurial spirit Ypatios has invested in more than 10 early stage start-ups, either as a founder or a business angel. He currently works with a large investment firm in the City and participates as a non-executive director, an associate or a partner in a number of SMEs. He holds a bachelor degree in Business Information Systems and has a Master in Design with specialisation in Product Prototyping. A blogger and wine enthusiast, he currently lives and works in London.

Entrepreneurs Mentors in Residence

City, University of London and Cass Business School have an excellent reputation in promoting the employability of their students at all levels: undergraduate and postgraduate. We, at Cass Entrepreneurship, commit to provide you with as much career support as possible. Since 2016, we have operated a very successful Entrepreneurship Mentoring Scheme. The scheme operates exclusively to support the Masters in Entrepreneurship programme and provides you with a safe network of entrepreneurs and investors who are available to inspire and support you throughout your entrepreneurship journey.

Vincenzo Roberti

Vincenzo Roberti

Vincenzo is a serial entrepreneur with commercial acumen rising from his visionary instinct and technical insight. He has created and built technology companies, brands and negotiated multi-million GBP contracts. After initially working internationally with Sony and Panasonic he is personally launching a series of software companies, focused within Broadcasting, Media, and Security Industries. His UK start-up ventures, 1999 Ark-e-media Technologies that grew to become PLC’s, all establishing a global presence with multi-million GBP of revenue and in 2005 Sicura Systems to develop IP products for security industry became a reality in Europe and the Middle East. Following acquisition in 2004 and 2014, Vincenzo has since dedicated most of his time to investment, coaching, advising and mentoring start-up ventures and SME’s within the UK technology industries. Vincenzo also joined Richard Branson (Virgin Start-up) helping to develop the next generation of young entrepreneurs and he is often a guest speaker and has been on business panels at various events.

Simon King-Cline

Simon King-Cline

Simon is an entrepreneur. The first business he set up in 1997 was Aspect ltd. This is a top 10 UK creative communications agency with a mission to “inspire business performance”. Specialising in events, training and communications consultancy, Aspect works for a multitude of major corporations across the globe. Simon also owns a property investment business with interests around London. Simon is a creative communications expert with nearly thirty years of dedicated industry expertise behind him.  His particular strengths lie in bringing communications creativity to all the projects he works on at a strategic level and he is also seen as an industry-leading presentation and performance coach. His career began at Purchasepoint Productions where he grew to become a senior event producer and then left to head up the Live Events Department at Crown Communications.  From there he then set up his first venture Aspect ltd. Over his career he has been involved in many communications projects in virtually every industry sector and regularly works at Board level. Right now he has a keen interest to inspire young entrepreneurs and has delivered talks at Cass Business School, Kent University and West London University. He has broad interests, and is currently undertaking a music performance degree at the London College of Music.  He plays Oboe and saxophones and is also a keen runner, swimmer and rollerblader. He is very proud to be a father and is married with three children.

Jeffrey Lawrence

Jeff Lawrence

Jeffrey Lawrence is COO of Ardmore Healthcare Ltd, a company he established 10 years ago. It is a UK organisation which develops and sells medical devices for hollow organ assessment and evaluation using a range of non invasive products and proprietary software for adults and children. He holds an MBA from Cass having studied at City University Business School far too long ago to remember exact dates! A BOC scholarship funded his studies. His business career started with BOC where he worked in sales and marketing roles in the UK, Japan and Singapore where he developed the BOC health care businesses. Whilst in Singapore he joined Glaxo Group as a Director responsible for the medical devices business for the Pacific Basin. Upon his return to the UK he was responsible for production activities before setting up Ardmore Healthcare. He is an active member of the City University mentoring programme having been involved with it for 3 years. As a member of the British Society of Gastroenterology he remains at the forefront of new product development and innovation committees, principally with the Royal London Hospital.

Alex Moscow

Alex is the founder of 9MM PR, a strategic communications consultancy that helps business owners to build profile, presence and profits. His journey began at Bite, one of the UK’s leading communications groups, where he executed campaigns for some of the world's biggest technology companies. Today, he continues to use his skills to help the owners of established B2B businesses to achieve their vision by creating content that influences and attracts their most profitable prospects.

Jason Anastasinis

After graduating from Cass Business School in 2009, Jason faced a challenging decision: whether to join a major company and fight his way up the corporate ladder or channel his energies and passion into building his own company. He chose the latter.

In April 2012, after a couple of years of researching the travel market and using his educational experience, he launched his online company: TravelStaytion. The company is a letting and holiday rental website that within its first month managed to feature more than 2,000 properties across Europe.

In the early days Jason benefited from using the incubation facilities offered by the Cass Entrepreneurship Fund. With this support, he was able to start operating his company in London and employ seven members of staff, three based in London and four in Greece. Jason's favourite part of his job is to travel around the world, getting to know new cultures. That way, his company can offer the best service for holiday makers looking for accommodation, as well as attracting suitable property owners. "Every day feels like a trip for me and for the team. They provide the local feel for each destination we cover around the world."

Robin Grainger


Robin is a serial entrepreneur who started his first business at 30 and has gone on to build 3 more in the last ten years.

He owns and runs GK Strategy, a full service, strategic communications agency which works with big brands, small brands, charities and public sector entities to help them navigate Westminster and Whitehall and ensure their corporate reputation remains positive and drives value. All the comms work involves politics or influencing policy and always has a commercial objective. This business has 20 staff and is based in Westminster. This business won its coveted industry award in 2016.

He also owns GK Intelligence which merged with GK strategy earlier this year. GKI is a research house that works with investors, mostly private equity, when they are making investments into policy or politically sensitive businesses. This business had a staff of ten before merging with GKS. It has worked on over 300 transactions including some very high profile ones. It has worked on over 15 billion dollars’ worth of Merger and Acquisition activity. This business won its industry award in 2017 and has been nominated again this year.

Three years ago, Robin established a digital diligence agency called Onefourzero Group. It works with investors and investor backed businesses to help them understand and exploit their digital footprint. Using the latest tools and developing its own IP it has changed the way commercial due diligence is now done on a business.

Robin is passionate about spotting gaps in a market and developing services and products which effectively fill those gaps. This is something he has done effectively with all of his businesses and continues to do as he drives growth within each of his companies.

Robin has previously run sessions with young entrepreneurs and is excited to mentor the next generation. Robin is passionate about making sure others learn from the mistakes he has made and the successes he has had. Robin's biggest challenge at the moment, aside from advising clients on Brexit, is trying to explain to his 6 year old son and 7 year old daughter what his job is.

Andrew Priestley


Andrew Priestley is qualified in Industrial and Organisational Psychology, an award winning business coach, and ranked in the top 100 UK Entrepreneur Mentors. He is also the bestselling author of several books - The Money Chimp, Starting, Awareness, Sales Genius and Fit For Purpose Leadership. He developed the Business Leadership Profile, The Sales Profile, The Entrepreneurs Profile used by companies worldwide.

He still has the publishing company; and he is the Chair of Trustees for a children’s' charity.

His first business was an entertainment/lifestyle publication; and then a marketing/advertising agency. He then transitioned into business coaching and specialises in business leadership.

He speaks two languages - English and Australian.

Lydia McCarthy-Keen


Lydia is a wholesale diamond broker and luxury jeweller. She is also also the UK's leading expert in lab-grown diamonds.

Her company, Lydia McCarthy-Keen, specialises in ultra-ethical luxury jewellery and in particular, diamond engagement rings. They have served some very wealthy clients, and have been road-testing the appetite for the high net worth market to buy into lab-grown diamonds and ultra-ethics in the luxury jewellery space.

Having come from a background in mining, Lydia has been exposed to some of the less than optimum practices the industry has utilised over the decades, and she wants to use her for-profit company as a vehicle for affecting good in the world, to challenge the status quo, and to impact the luxury space for the betterment of people and planet. Each sale we make provides funds to charities which rehabilitate those affected by blood diamonds and mining.

The challenge she faces is on how to best present and market a disruptive product (a lab-grown diamond) in an industry which has traditionally used heritage as its best tactic. This keeps it fun and requires flexible thinking.

Dudley Jacobs

Dudley Jacobs is a serial entrepreneur who loves helping others succeed.  A Nashville, Tennessee USA native who is now based in London, he has enjoyed numerous successful launches, profits and exits over a 25+ year career.  As a founder, co-founder, partner or investor in 17 different businesses, Dudley has experienced many of the joys (and sorrows) of the entrepreneur’s journey.

Industry-specific knowledge includes healthcare, hospitality, telecommunications and entertainment.  Functional expertise includes ideation, business models / canvas, market research, bootstrapping / funding, organizing / legal / accounting, intellectual property, systems / IT, business development / sales, operations, human resources, acquisitions and dissolutions.

“The entrepreneurial life is a good life - one that is filled with hope, optimism and much personal fulfilment.  I looking forward to connecting with Cass students and helping them build something amazing!”

Nic Cooper

Nic is the founder and currently the CEO of Sledge. He is also the Non-Executive Chairman of Events Tag.

His career began in the eighties in the world of live music. He had returned to UK after spending 1980 in France as a roadie and became a lighting designer for British music acts.

Nic soon realised he should focus on his leadership skills and was taken on as Deputy General Manager at Richard Branson’s London music club ‘The Venue’.

His next move was to join the leading international promoter, Marshall Arts, working as tour manager with major music acts in the UK, Europe and the Middle East. A tour with Tina Turner was the highlight.

HHe was highly conscious of the innovations created by the rapidly changing technology of the time and moved into the world of music video production with top ranking artists such as T’Pau, Terence Trent D’Arby and ABC.

Nic saw there was a crossover opportunity to bring these media innovations into the conservative world of corporate film and live event production and this led directly to the creation of Sledge.

Starting his own company seriously focused his attentions on managing a business hands-on. He has been fortunate enough to continue to develop his skills and my company simultaneously - and successfully.

Nic started Sledge over 25 years ago, and have enjoyed working with a variety of prestigious blue-chip clients, including: British Airways, BBC, Conservative Party, Hewlett Packard Enterprise, ITV, innocent, Metro, Microsoft, O2 Telefonica, Sky, the governments of UK and Dubai, and JP Morgan.

Sledge became one of the leading pioneers of experiential event marketing and won multiple awards for their work.

Nic was delighted when he sold Sledge to an Australian media group in 2007: it was the exit strategy he had planned. Then the crash happened.

Capitalising on the opportunity, Nic took the company back into private ownership on favourable terms in 2010, and once again found himself at the helm.

These days, as well as running his own business Nic is a Non-Executive Chairman of Events Tag – a live event experiential technology company.

He has had an eventful and relatively successful career in a precarious sector of business. He is now really enjoying the buzz of being involved in new businesses with energetic young entrepreneurs, and being able to pass on some of what he has learnt in his  career.

Carlos Ribeiro


Carlos Ribeiro is a Visiting Lecturer at Cass Business School where he's taught since 2003. Carlos holds a BSc and MSc in Business and Management from Universidade Católica Portuguesa and an MBA from London Business School (LBS). After a varied professional career, working in Auditing, Commercial and Investment Banking, Consulting and as a Finance Manager in the Automotive Industry, Carlos moved to a career in education in 2003.

Since then, Carlos has been lecturing in Accounting, Finance and Quantitative Methods and he's worked with different education and training institutions in the UK, including LBS, University College London, Leicester University and many others. Besides lecturing, Carlos also works in professional training and as an independent consultant.

Experiential learning

In the MSc in Entrepreneurship we place a lot of emphasis on learning through experience and in our classes you will be encouraged to use reflection on doing as a form of learning. This experiential learning is supported throughout the master programme by a reach and diverse ecosystem which include:

Cass Innovate

At Cass Innovate, our MSc in Entrepreneurship students had the chance to hear from, learn from and interact with entrepreneurs and innovators at every stage of their journeys – from fledgling start-ups to fully fledged global giants.

The conference showcased the work of staff, students and alumni from the MSc in Entrepreneurship, as well as friends and colleagues from a broad range of innovative organisations.

Museum of Entrepreneurship

The Museum of Entrepreneurship collects and makes available the stories of the entrepreneurs of our times. Remarkable stories of how they started, what inspired and motivated them, how they grew and eventually exited; stories of success and failure.

City Launch Lab

The City Launch Lab is a work space available for City’s student and graduate entrepreneurs.

Launch Lab at City offers:

  • FREE access to desk space, along with meeting rooms and Wi-Fi
  • Access to a 3 month accelerator programme to kick-start your business
  • Startup coaching from our experts, mentoring and access to training sessions


How to apply

Documents required for decision-making

  • Transcript/interim transcript
  • CV
  • Personal statement (500-600 words)

You are required to complete a questionnaire about your skills and experience along with your application to the course:

Documents also required (may follow at later date)

  • IELTS, if reports available
  • Two references, one of which MUST be an academic reference
  • Work experience is not a requirement of this course
  • For a successful application to receive an unconditional status all documents must be verified, so an original or certified copy of the degree transcript must be sent by post to the Master's Programme Office, 106 Bunhill Row, London, EC1Y 8TZ, UK

We cannot comment on individual eligibility before you apply and we can only process your application once it is fully complete, with all requested information received.

Individual Appointments

If you would like to visit us to discuss your application please do arrange an individual appointment.

Terms and conditions

Students applying to study at Cass Business School are subject to City, University of London's terms and conditions.

Entry requirements

  • A UK upper second class degree or above, or the equivalent from an overseas institution.
  • Previous study of business, management or finance is not required

English language requirements

  • If you have been studying in the UK for the last three years it is unlikely that you will have to take the IELTS test
  • If you have studied a 2+2 degree with just two years in the UK you will be required to provide IELTS results and possibly to resit the tests to meet our requirements.


The required IELTS level is an average of 7.0 with a minimum of 6.5 in the writing section and no less than 6.0 in any other section.

Read more about English requirements


UK/EU/International £25,500 Tuition fees are subject to annual change

Fees in each subsequent year of study (where applicable) will be subject to an annual increase of 2%. We will confirm any change to the annual tuition fee to you in writing prior to you commencing each subsequent year of study for continuing students (where applicable).

Deposit: £2,000 (usually paid within 1 month of receiving offer and non-refundable unless conditions of offer are not met)

First installment: Half fees less deposit (payable during on-line registration which should be completed at least 5 days before the in-person ID–checks)
Second installment: Half fees (paid in January following start of course)

Information about Scholarships

Career pathways

Career destinations for MSc Entrepreneurship

Being very close to the “Silicon roundabout”, you will be perfectly placed to exploit the opportunities created by this programme.

Our dedicated careers team will work with you to identify and achieve your career goals by providing one-to-one support. You will also benefit from regular skills workshops and employer and alumni networking opportunities.

Depending on your sphere of interest and expertise, potential opportunities after graduation include being the founder or CEO of the venture created during your studies or pursuing a career in start-ups or corporate organisations who are always on the lookout for candidates with entrepreneurial spirit and know-how.

Class of 2018 profile

Recent Graduates have secured positions such as:

  • VC Investor, Octopus Ventures
  • Assistant Tax Advisor, Ernst & Young LLP
  • Marketing Executive, Oslo Raw
  • Global Leader Programme, BMW
  • Business Planning Advisor, Standard Chartered Bank

Where they are working now

  • UK: 35%
  • EU/ EEA: 24%
  • Asia: 24%
  • South America: 18%

Industry post-master's

24% Financial Services - Consulting
18% Business Services
12% FMGC
6% Agency (Marketing, Advertising, PR, Digital, Media, Recruitment)

The remaining industries are made up of Accounting/Auditing services (6%), Automotive(6%), Advisory/Boutique Firm(6%), Commercial/Corporate Banking(6%), Commercial/Corporate Banking(6%), Venture Capital/Private Equity(6%), Media & Entertainment and Property & Real estate(6%).

Data provided from alumni who completed the annual destination data survey 2017/18

Course information and statistics

average age of student body
females on 19/20 cohort
nationalities in 19/20 cohort