My father is an entrepreneur and runs an advertising and marketing agency. During my school days, I used to visit his office and observe the creative teamwork on building brands and campaigns. In hindsight, I believe that this is when I subconsciously decided to delve into and explore the field of marketing.

The Cass MSc Marketing Strategy and Innovation has been one of the most intriguing courses I’ve ever studied. I find myself facing new and exciting challenges every day. I continuously look forward to learning more from my professors, who are some of the best academics and practitioners in the field. Studying at Cass has made me even more curious about the dynamic world of marketing.

Practical experience

Cass gives you the opportunity to put the knowledge that you learn in class to use in the practical world. We worked with real companies to help them with their marketing and branding strategies! That experience was an eye-opener and I cannot thank Cass and our professors enough for equipping us with the skillset to fight our own battles in the real world of marketing, as well as learning how to improvise by keeping us on our toes.

I have participated in exciting group challenges and presentations, individual assignments, workshops, come up with innovative ideas for projects, worked till midnight to meet deadlines and learned how to be a part of a team.

Marketing and Strategy Society

Being elected as the President of the Marketing and Strategy Society was yet another learning experience. I truly recommend joining a student society to learn something outside of what is being taught in class. Exploring other fields of marketing and strategy while networking with so many people and learning something from each person you meet is an incredible experience.

My growth

Despite the challenges of Covid-19, I still choose to look at the positive outcomes of my past six months at Cass: I have grown as a person, I have become a better marketeer with lots of new creative strategies and I have become a friend to so many new people. I cherish the knowledge I have gained, the memories I have made and the friends who have become family.

To all of you out there looking for the courage to step out of your comfort zone by moving to another country to learn more about your passion, I would like to quote Paulo Coelho and say, “It’s the possibility of having a dream come true that makes life interesting.” Believe in yourself and challenge yourself to achieve everything you have ever dreamt of.

Anushi Chadha, MSc Marketing Strategy and Innovation (2020)