"I personally enjoyed learning how to conduct market research, analysing data, and learning about the new digital marketing strategies and trends, which has really helped me with my business venture, Leiho."
Country of origin: Myanmar
MSc course: Marketing Strategy and Innovation
Graduation year: 2020
After doing my bachelor’s degree in Business Management, I knew that I wanted to focus on marketing as the next step because a big part of the growth and success of a business relies on good market research and marketing strategies. This motivated me to study MSc Marketing Strategy and Innovation at the Business school (formerly Cass).
I wanted a course that would offer hands on experiences in addition to the content we learn in class. When I saw that this master’s course offered the opportunity to work with start up companies in London to develop marketing campaigns, I knew I had to apply. I also knew that City University offers many opportunities for entrepreneurship, such as workshops and networking events, which I wanted to explore further.
I really enjoyed my time throughout the course. I couldn’t pick just one favourite module or lecturer, but I loved how all of the modules were challenging but also really interactive, which kept me motivated and engaged. I personally enjoyed learning how to conduct market research, analysing data, and learning about the new digital marketing strategies and trends, which has really helped me with my business venture, Leiho.
In addition to my master’s modules, I attended lots of start up seminars and events hosted by City University which helped me prepare for my business venture. Getting the chance to hear from like-minded entrepreneurs and aspiring entrepreneurs was an invaluable experience and gave me a lot of reassurance that starting my own business is not as scary as it sounds. The CityVentures team, in particular, has been very supportive in the growth of our business since the early stages.
During my studies, I met my business partner Joey at a startup seminar hosted by CityVentures and bonded around the fact that we both wanted to build something that had a purpose, hence why we started Leiho. At Leiho, every item helps someone in need. We are a social impact led lifestyle brand that operates on a “buy one give one” model to help improve the quality of life for vulnerable communities. The idea came from finding out how clean socks are the most requested but least donated item of clothing at homeless shelters. We realised that socks are one of the most essentials that are used by consumers every day, however for someone without a home, it can be so difficult to access such a basic need. Therefore, as an initiative to encourage more simple acts of kindness and help the local homelessness community, we decided to start with bamboo socks that helped homeless people, where for every pair of socks sold, we donate another warm pair to someone in need. We have since expanded to more products such as water bottles and reusable shopping bags that also give back. We hope to continue growing by adding more simple products that can effectively make a difference to the lives of those in need.
I think doing a master’s at a university that has a vast range of opportunities is truly a great experience. I would encourage students to take full advantage of all the extracurricular activities and support the Business School has to offer. Attend all the events like ‘Cass Innovate’ and Startup Seminars, depending on what interests you, and network like crazy!
There are so many great memories from my time at the Business School - but looking back, I really enjoyed sitting in the common area with my group-mates, scratching our heads over our assignments. It was tough but we always got through it with lots of laughter. I’m also so grateful to have met Joey and for the opportunity to start Leiho together!