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Cass MBA London Symposium Off to a Flying Start

Cass MBA London Symposium kicked off its four-day run today at the business school on Bunhill Row.

Cass MBA London Symposium kicked off its four-day run today at the business school on Bunhill Row.

Following last year’s successful inaugural event, high-profile industry leaders have again stepped up to offer students a glimpse behind the scenes of businesses in the Capital.

After a morning of lectures, students will spend the afternoons going behind the scenes into London’s diverse range of organisations - such as the trading floor at Lloyds of London, Central St Martins creative core of film finance in Soho, as well as the boardrooms of the City and Canary Wharf.

Starting the ball rolling on the first day was former Lord Mayor of London and CMS Cameron McKenna consultant, Dame Fiona Woolf.

Her talk, Forces for Change in the City of London, discussed what makes the City a truly global financial centre, as well as giving advice to women leaders.

She said: “My mantra is 'get lucky and say yes'. You can create a lot of your own luck. Be confident in your education.

"And the difficulty about saying yes is that you do have to get out of your comfort zone.”

She was followed by Chris Gottlieb of from the London Mayor’s communications agency, London & Partners, with his engaging and interactive talk, Building Brand London.

He talked about his agency's Guest of Honour campaign and tasked students with pitching on behalf of an advertising agency for content for a potential joint London and Paris campaign.

He said: "If we can pull this off it's potentially a fantastic idea."

The morning finished with a lecture on Transforming Transport for London by the organisation’s Director of Commercial Development, Graeme Craig.

He said: “We are trying to transform how London functions, to change how it feels. We want to move to making stations anodyne, living spaces. We want to work with the brightest people in the capital and beyond.

"After all we have the best train set in the World to play with.”

The Symposium is an elective element of the MBA course, and brings together more than 100 students from Cass's Full Time, Executive and Dubai Executive programmes and guests MBAs from partner schools.

Plenary lectures continue this week at three of the capital’s iconic cultural institutions: the British Museum, the Transport Museum and the Museum of London.

You can Tweet from or about the event using the hash tag #CASSLS2015.

Read about what the students got up to on Day Two here.

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