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Cass students celebrate successful crowdfunding projects

MSc students celebrate the successful completion of their crowdfunded projects at the #MSIreflects event

Cass MSc in Marketing Strategy and Innovation students had the opportunity to stretch their entrepreneurial muscles through crowdfunding an idea, start-up business, or social cause in 30 days. With a total of 14 campaigns spanning education, fashion, technology, community, and health, they raised nearly £30,000.

The project was integrated across modules taught by Dr Marius Luedicke, Dr Tom van Laer, Dr Stephanie Feiereisen and Dr Rhiannon MacDonnell with the aim to bring together academic learning and practical skills.

Dr Rhiannon MacDonnell, Lecturer in Marketing at Cass Business School said: “We wanted to give students a real life opportunity to take an idea to market as part of their degree, and were thrilled with the outcome. Not only did students successfully raise money but, importantly, they built relationships, market tested ideas, and learned a considerable amount about marketing and innovation in the process. We're proud of the calibre of students we have here at Cass and the work they've produced for this project."

Students first pitched their ideas at Google's Campus London before running a crowdfunding campaign with Cass' partner Indiegogo. To wrap up the project, students completed a summary presentation at the #MSIreflects event held at Cass' Aldersgate Executive campus.

The teams’ campaigns were as creative as they were varied. With technology focused ideas such as the gadget RoamYo: a portable phone charger and power bank for digital that can simultaneously charge your friend’s phone or tablet, to education-centred projects like 5000 Desks for children in India: a sustainable product design for a backpack that transforms into a desk.

To see each of the 14 projects, please visit:

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