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Social Media Week London comes to Cass

Cass to hosts a day of interactive lectures as part of Social Media Week

Cass Business School is running two master classes as part of Social Media Week (#SMWCass).

Industry experts from the Square Mile and Tech City will give advice to entrepreneurs on how they can use social media to drive business growth.

The day will begin with a breakfast session titled 'Forging Lasting Relationships with your Audience.'

The breakfast session will focus on how start-ups and SME's can use social media to enhance engagement and forge lasting relationships with target audiences.

This event lecture is ideal for people entrepreneurs who have recently set-up or run a thriving business and want to learn how to utilise social media to communicate with your their audience.

Our industry experts will offer tips and practical advice on all different elements of social media from community engagement to broadcasting.

The panel of professional speakers will include Anna Younger, Head of Digital at from Spada, Mark Sherwin, Managing Director at digital marketing enterprise of Accenture Interactive, and Dr Sionade Robinson, Associate Dean MBA Programmes and JoEllyn Prouty McLaren, CEO of Executive Education, both from Cass Business School.

In the evening, two of Tech City's entrepreneurs will team up to host an interactive workshop titled 'Getting Value from Viral: How ideas maximise media'.

Sarah Wood, co-founder of marketing technology company Unruly, and Joe Wade, CEO and co-founder of creative agency Don't Panic, will discusssing how great content combined with the right distribution strategy, can generate massive audiences with much more engagement.

The pair will then challenge the audience to work in small teams to create and develop their own campaign ideas in just 45 minutes before offering feedback and advice on the ideas.

To draw the event to a close, the evening will end with further opportunities to chat to Joe and Sarah over casual drinks.

Register online for free to attend the events:

'Expert Breakfast Session: Forging lasting relationships with your audience'

Date: Wednesday 24 September, 8:00am to 10:30 am

'Getting Value from Viral: How ideas maximise media'

Date: Wednesday 24 September, 6:00 pm to 8:30pm


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