Cass EMBA students create real business solutions in Chile
Cass's International Consulting Week takes EMBA students to Chile for the first time
Chile, one of Latin America's fastest growing economies, hosted Cass EMBA students on this year's International Consulting Week.
More than 50 students travelled to the capital Santiago where they helped companies solve real world business challenges.
This is the first time Cass has held its consultancy week in Chile, where a stable economy and government support for entrepreneurs have transformed it into a hot bed for new ventures.
Cass are also the first MBA School to undertake a Consulting Week in Chile.
MBA Associate Dean, Dr Sionade Robinson, said Chile's rapidly growing entrepreneurial economy makes it an exciting learning ground for students.
"For international consulting week our aim is to challenge MBAs to deliver real value for their clients. An unfamiliar economic environment creates the ideal learning lab but at the same time it provides a credible opportunity to consolidate and demonstrate the tools and skills our MBAs have acquired during their core MBA programme.
"The stakes are high - client companies expect a lot - and their expectations are frequently significantly exceeded."
Students applied their classroom skills to business challenges affecting 14 companies, ranging from start-ups specialising in health, HR and technology to entrepreneurs and multinationals serving Chile's mining, construction and dairy industries.
One project team were tasked with creating a branding plan for the primary supplier of frozen fruit to North America, and developing a strategy to increase a leading chewing gum manufacturer's sales among smaller traditional Chilean vendors.
Another group travelled deep underground to look at safety innovations in a copper mine.
Other projects included broadening the scope of a start-up addressing environmental problems and recommending pathways for expanding an online fantasy football community across the whole of South America.
Consulting week marks the end of the core MBA programme, challenging students to apply their knowledge to complex live cases.
It also allows them to gain new contacts together with practical experience of working in an expanding international market.