News and events

News from Cass Business School

Cass students prove up to business challenge

Undergraduates reach final stages of business simulation competition

Cass undergraduates beat students from universities around the UK to get to the final stages of the annual IBM Universities Business Challenge.

A team of five Cass students competed against 310 teams from 70 universities to reach the semi-finals of the high-profile event.

Held at IBM's headquarters, the challenge saw students adopt the role of board directors in a simulation where they were confronted by a series of tough decisions.

The event was designed to help students improve their knowledge of the business world, put theory into practice and develop their team-working and leadership skills.

Commenting after the event, the students - Alberto Rizzoli, Janos Csak, Adrienn Demeter, Keith Boldeau and Ms Ani Cenalla - said: "There is a lot to learn from the simulation itself. It involves accounting, some basic forecasting, building a strategy and dealing with unexpected events such as recessions or demand booms.

"The main benefit is that it's a very intense team working challenge. It's very enjoyable, but took us several hours every week to excel at. The fact that you compete against other universities makes it engaging."

Share this article