News and events

News from Cass Business School

Cass professor presents CIM Marketing Excellence award

Cass CCE President Professor Ian Bruce announces winners in non-profit category

Professor Ian Bruce CBE joined marketing industry kingpins at Grosvenor House last week for the annual Marketing Excellence Awards ceremony.

Established by the Chartered Institute of Marketers (CIM), the awards champion outstanding achievement across the marketing profession. They provide an opportunity for the industry to recognise and celebrate the year's most creative campaigns, while setting the standard for marketers in 2014.

Professor Bruce, President and Founder of Cass's Centre for Charity Effectiveness, was called on to present the award for the best not-for-profit marketing campaign. This category is open to entries from charities, trusts, foundations and voluntary organisations.

This year, Jacob Bailey Ltd was announced as the winner.

The Shoreditch-based agency garnered the prize after creating a transformative campaign for Activities Unlimited, an organisation which plans excursions and activities across Suffolk for young people with disabilities.

Judges credited Jacob Bailey for performing over and above their task of moving the charity's website to a new content management system (CMS), they succeeded in creating both an improved user experience (UX) and better data management and businesses processes.

Over 1000 people attended the event, including comedian and former marketer Jimmy Carr. 


CIM chief executive Anne Godfrey praised the audience for battling the gale force wind using 'plane, train and shank's pony' to make the journey, singling out Professor Bruce for braving the weather on his foldaway Brompton bike.

She commented: "This year's Marketing Excellence Awards are representative of the huge levels of creativity demonstrated by marketers across a wide range of business sectors, from technology and finance to media and retail. Marketers are confident about the year ahead and the incredibly high standard of submissions to the awards this year suggests this confidence is justified."

Professor Bruce added: "Congratulations are due to all of this year's winners and runners-up I am delighted to have been asked to present this Marketing Excellence award to Jacob Bailey Ltd, for their campaign on behalf of Activities Unlimited. One of our key aims in the Centre for Charity Effectiveness is to enhance the performance of organisations and individuals across the voluntary sector. It is excellent that the importance of marketing in helping charities and nonprofit organisation to be effective is being recognised."

Share this article