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Dr Tom van Laer scoops Sustainable Marketing Paper Prize

ANZMAC 2014 celebrates new change driving marketing research

Dr Tom van Laer has been awarded the Best Sustainable Marketing Paper Prize at the Australian & New Zealand Marketing Academy Conference (ANZMAC) 2014.

Dr Van Laer co-wrote the paper "A Little Help from my Friends: Assessing the Adjustment of Small and Medium-Sized Enterprises to Corporate Social Responsibility".

He recently attended the conference in Australia to accept the prize on behalf of his fellow authors, Professor Ko de Ruyter of Maastricht University and PhD candidate Nadine Kiratli.

"It's not every day one wins the prize for Best Paper in Sustainable Marketing so it really was a pleasant surprise!" said Dr Van Laer. "It's a special honour coming from social marketers like Professor Rundle-Thiele and Drs Kubacki and Arli who were the excellent conference hosts."

Through their annual conference, ANZMAC aims to celebrate marketing research and provide a forum for educators and practitioners interested in marketing theory.

Based around the theme 'Agents of Change', this year's conference showcased research where marketing was an effective tool for change in social and commercial settings.

Following this theme, Dr Van Laer's research paper explored the ways small and medium-sized enterprises can engage with corporate social responsibility when limited by resource and time constraints.

Judges Dr Angela Paladino and Dr Jill Lei, of the University of Melbourne, selected their paper from seven others that were accepted into the Sustainable Marketing group after the first round of submissions.

Dr Van Laer will be joining Cass Business School in 2015 from his previous position as Assistant Professor of Marketing at ESCP Europe Business School.

For more information about the conference visit the ANZMAC website.

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