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Cass prepares to hold first MBA consultancy week in Iceland

Students set to receive official welcome from country's president

Cass Business School is preparing to hold its full time MBA consultancy week in Iceland for the first time.

More than 100 students will spend a week solving real-world management dilemmas faced by some of Iceland's leading firms.

Teams of five students will test their consultancy skills in businesses ranging from software houses, banks and pharmaceutical companies to growing retail and tourism ventures.

Among the 19 business projects is a feasibility study for a financial services firm considering a move into Greenland, a digital marketing strategy for a clothing brand aiming to break into the UK market and a marketing strategy for an international law firm.

Other projects include an investment strategy for a new drinks start-up, a route-to-market plan for a geothermal power company and a product development plan for a biotechnology firm's new cosmetic product.

Associate Dean, Dr Sionade Robinson, said Iceland's resurgent economy offers some unique learning opportunities for students.

"Six years ago Iceland's economy was in financial meltdown. But with low corporate tax, cheap renewable energy and a highly-educated workforce, it is now re-emerging as a highly attractive investment location," she said.

"This is creating some unique commercial challenges and opportunities which is an ideal environment for students to test their business skills. The country's breath-taking landscape and a buzzing cultural scene also add to its appeal."

As the first ever business school to hold its study tour in Iceland, Cass students are set to receive a welcome from the country's president, Ólafur Ragnar Grímsson, who will attend a private dinner in Reykjavik.

Consultancy week is a culmination of Cass's core MBA programme, giving students a chance to put theory into practice by tackling real operational, financial, management and innovation issues.

Dr Robinson added: "These opportunities allow MBA students to apply their business skills to real-world situations in areas relevant to their individual career interests.

"Many students point to this as one of the highlights of the course. Our intense core programme means they often don't realise how many new skills and tools they have acquired until they have a chance to apply them to real business issues during this week."

The students work on-site with their chosen company and with Cass Faculty available to coach and support them before delivering an initial presentation of their findings to the client's senior management.

After returning to the UK, they have a further four weeks to provide a full set of recommendations to the company.

Follow the student's study tour in Iceland on Twitter @cassinthenews #CassIceland

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