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Cass BSc in Business Studies offers new specialisations

Two further electives added to number one ranked course in London

Two new electives have been added to Cass Business School's BSc in Business Studies to strengthen their specialisations.

Students on the three year programme, ranked number one in London by The Guardian, can now choose to take Social Media Theory & Practice and Corporate Finance.

Cass already offers a suite of other Marketing and Finance electives which allow students on the BSc in Business Studies to specialise in one of the two streams. This year about 80 of the 115 students on the School's BSc in Business Studies will earn a degree with honours in Marketing or Finance streams when they graduate in July.

Course director, Dr Joanna Zaleska, said the new electives give students even greater choice over how they tailor their degree and deepen their studies in chosen disciplines during their second and third year.

"Our Business Studies undergraduate programme is ideal for students who wish to specialise early or keep their career options open," she said.

"The course gives all students a solid grounding in business together with the essential skills and tools managers require.

"However, students with a specific career path in mind have the option of specialising in Marketing or Finance in years two and three of the programme, which can help them to advance quicker in their chosen field."

Students who successfully graduate from the programme are eligible for exemptions from a range of professional bodies.

The Institute of Chartered Accountants in England and Wales (ICAEW) allows graduates of the BSc Business Studies degree to apply for credits in Accounting, Business and Finance, Law, and Management Information.

The Chartered Insurance Institute (CII) allows graduates specialising in the Finance stream to apply for credits towards the Advanced Diploma in Insurance and/or Diploma/Advanced Diploma in Financial Planning.

And the Chartered Institute of Marketing (CIM) entitles students in the Marketing stream to apply to study for the Professional Diploma in Marketing.

"Exemptions give students a significant headstart in their journey towards achieving a professional qualification," said Dr Maria Carapeto, Cass Exemptions Director.

The current Finance and Marketing streams of the BSc in Business Studies cover the latest theory and practice across the two disciplines.

The Finance specialisation requires students to take set electives such as Financial Accounting for Business and Financial Markets in their second year, and Corporate Finance and Financial Services Regulation in their third year.

The marketing specialisation requires students to take Branding & Advertising and Consumer Behaviour in their second year, and a choice of electives from Applied Market Research, Contemporary Topics in Marketing, Strategic Marketing and Social Media Theory & Practice in their third year.

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