Argentinian entrepreneurs get helping hand from Cass Masters students
MSc students serve as consultants for new ventures in Buenos Aires
Cass students jetted off to Buenos Aires for the School's first MSc consultancy trip to Argentina.
Students on the MSc in Management, Finance and Corporate Finance programmes spent a week in the Argentinian capital working on four new ventures incubated at the Centro Metropolitano de Diseno [http://www.cmd.gov.ar].
Cass MSc in Management Course Director, Dr Joanna Zaleska, who led the trip together with Dr Danielle Lyssimachou, said the mix of academic disciplines led students to find more creative solutions to the problems their company's faced.
"Students from the management degree used their marketing and research methods skills to help test the market to make sure customers would really pay for the product or service," she said. "Whereas our finance and corporate finance degree students provided realistic cash flow forecasts and were able to explore sources of funding to help with the businesses' start-up costs."
During the trip, students experienced the complex Argentinian economy at first hand after a 24-hour national strike forced them to work from the hotel for a day. The strike was sparked by discontent at high interest rates and a devaluation in the country's currency.