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Worshipful Company of Marketors celebrates scholarship recipient

Cass MBA student Kendal Peterson Mott received £10,000

Cass Business School MBA student Kendal Peterson Mott was the recipient of the Worshipful Company of Marketors 2012/13 scholarship. She received £10,000 towards her studies.

The Worshipful Company of Marketors has actively supported students at Cass since 2007. The annual scholarship is awarded to a full time MBA student with a genuine interest in marketing who plans to pursue or continue a career in the industry.

Applicants are evaluated on the approach they would take to a given topic for their Business Mastery Project (BMP) - a key element of the MBA programme. As a result, the scholarship recipient's BMP becomes a reputable piece of work which is marketed by the Company upon completion.

On October 24th Peterson Mott was presented with a certificate by the Company Master at the annual Bowden Charter Dinner at the Plaisterers' Hall. This marked the completion of her BMP. The Company welcomed Viscount Younger of Leckie, Parliamentary Under-Secretary of State, Department for Business, Innovation and Skills, and Dr Gillian Tett, Assistant Editor, Financial Times, as guest speakers at the event.

Peterson Mott is originally from San Francisco and has a BSc in Communication from Boston University.

Before starting the Cass MBA she worked in sales and marketing for NAVEX Global.

While Peterson Mott enjoyed her job she wanted to develop:

"a greater set of business skills to propel myself onto the international stage".

She continues:

"I picked the intensive one-year MBA programme at Cass knowing it would challenge me to think outside of my comfort zone, revitalising my marketing, business and leadership skills."

She says of her time at Cass:

"The past year has been both incredibly challenging and endlessly rewarding. The courses we were required to take ran across many different topics, exposing me to new areas of business that I can use throughout my career including finance, strategy and HR. I have also been able to prove these new skills in real time through strategy and consulting projects throughout the year. It was great to have the opportunity to get outside the classroom. Many of these modules were taught by industry experts, giving us relevant, real-world experience."

Commenting on the support she received from the Company, she says:

"The Marketors' scholarship and support was a game changer for me. The Marketors were able to provide me guidance and data for my final dissertation that I never would have been able to obtain otherwise. Further, quitting my job for a year to focus on my personal and professional development was a huge financial undertaking. The Marketors' scholarship has helped to make a significant contribution to my post-MBA finances, allowing me to pursue career opportunities in London."

As part of her scholarship, Peterson Mott completed a piece of research that the Marketors could use.

She analysed how financial services marketers in the UK have been creating and measuring value post-financial crisis.

Peterson Mott analysed nearly 400 campaigns submitted between 2010 and 2013 by UK marketers for the Financial Services Forum's Awards for Marketing Effectiveness.

Her subsequent report provided recommendations on how financial services marketers can maximise value added to their firms.

Following graduation Peterson Mott aims to stay in London and work as a marketing manager.

Cass Dean Professor Steven Haberman comments:

"Our relationship with the Worshipful Company of Marketors is very valuable to both the School and the students who benefit from this scholarship. We are delighted that Kendal has had such a positive experience at Cass and that she is going on to an exciting role in her chosen field. We wish her every success in her future career."

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