News and events

News from Cass Business School

Cass launches new MSc in Marketing Strategy & Innovation

One-year degree leverages links with Tech City and global brands based in the City of London

Cass Business School, part of City University London, has launched a new MSc in Marketing Strategy & Innovation.

The one-year programme aims to equip students with state of the art knowledge and skills to successfully tackle complex marketing issues, including cultural and functional innovation, social media marketing, and market research. 

Students taking the course will gain an advanced understanding of the fundamentals of marketing together with the knowledge needed to develop marketing strategies and tactics.

Course director, Professor Vince Mitchell, said one advantage of Cass is its links to the City of London and marketing professionals from some of the world's biggest brands.

"Our business school sits right between Tech City, the London Stock Exchange, and artsy Shoreditch. We teach, learn, research, consult, live, and share ideas with the City's leading marketers and a global community of researchers and alumni. 

"As well as being taught by some of the world's most eminent marketing scholars, our students meet and learn from leading marketers at global companies such as Interbrand, Twitter, Google and Visa."

The first term of the course is aimed at laying the theoretical foundations in marketing and innovation while also covering essential management topics, such as financial accounting and supply chain management.

In the second term, students will deepen their knowledge of key marketing topics such as brand management, consumer behaviour, digital marketing and social media.

The third term covers topics such as innovation and design and encourages students to apply the conceptual tools acquired through the first two terms in a dissertation. 

Professor Mitchell added: "Cass has one of the largest, and most research active groups of marketing scholars in London. The ideas that are created here at Cass Business School today will influence marketing practice in the years ahead.

"Learning in such a research-active environment means that students acquire not only proven skills, but also get in touch with the newest thinking on the very pulse of marketing and media innovation. It also means that students write their dissertation theses with world-class researchers that know their stuff."

Students will get a chance to put theory into practice by working on a real-world marketing problem to which they can apply the frameworks and knowledge they have learned.

The programme also focusses on developing "soft skills" such as creativity, team-working, communication and, leadership.

The programme is open for applications now. Find out more here

Share this article