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Cass alumnus triumphs at Association of MBA Awards

Simo Dragicevic scoops MBA Entrepreneurial Venture prize

Cass alumnus Simo Dragicevic has been celebrating after winning the Association of MBA (AMBA) Entrepreneurial Venture Award.

Businesses which have received investment from the Cass Entrepreneurship Fund (Cass's £10 million venture capital fund) have now been finalists in this award category for three consecutive years.

Simo was one of four finalists in the global competition and beat candidates from London Business School, University of Stellenbosch Business School, South Africa and WU Executive Academy, Austria.

He won the award in recognition of his entrepreneurial talent and the success of the business he founded, Bet Buddy.

Bet Buddy is a software platform offering predictive analytics, business intelligence, and player messaging products to operators in regulated gaming markets.

Bet Buddy helps operators understand player behaviour from a marketing and risk perspective and help players to make more informed choices about their play.

Simo says, "I am absolutely thrilled to have won this prestigious global competition. Bet Buddy has gone from strength to strength in the past 12 months, winning clients in regulated markets in North America and Europe. This award provides further validation that using data the 'Bet Buddy way' is becoming increasingly important to operators in regulated gaming markets around the world.

"I'd like to give thanks to not only to the core team at Bet Buddy, but also our extended team at Cass. The Executive MBA course at Cass was an important springboard for nurturing some of the concepts behind Bet Buddy. Publishing my own peer-reviewed academic research in partnership with Cass academics was critical in the early stages of the business.

"After graduating and starting the business, the Peter Cullum Centre for Entrepreneurship has provided invaluable support. They have opened opportunities for commercial partnerships and helped us fundraise via their own venture fund, the Cass Entrepreneurship Fund, and through their extensive investment network."

Nick Badman, Chair of the Peter Cullum Centre for Entrepreneurship, says, "I wholly congratulate Simo on his success. We have been lucky enough to work with him since Bet Buddy's inception and to watch the business grow has been highly rewarding for the team at the Centre.

"His success reflects all the hard work both he and the team at the Centre are doing. This is great achievement and validates our approach to supporting the creation of new businesses."

The MBA Entrepreneurial Venture Award was judged by Bill Morrow, Founder and CEO of Angels Den; Alpesh Patel, Director of Praefinium Partners Ltd; Cathal Brady, founder of Ultan Technologies and winner of AMBA's 2012 Entrepreneurial Venture Award; and Luis Juste, Director of Santander Universities.

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