Why it's smart to innovate the smartphone
Ajay Bhalla, Professor of Global Innovation Management discusses the importance of innovation in the smartphone industry.
Following the recent court case dispute between Apple and Samsung over patented features in their smartphones, it has never been more important for mobile phone producers to keep their models innovative and unique.
Often referred to as the "iPhone5", Apple will launch their latest model in their iPhone range next week. It has created much speculation about how different it will be from the iPhone 4S, where many expected Apple to deliver a radical redesign but it was virtually identical to the last version.
In this week's episode of Cass Talks, Ajay Bhalla, Professor of Global Innovation Management discusses how far Apple's iPhone is a product category in its own right and whether the patent system over designs are driving or preventing innovation.