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Paper by Cass's Marius Luedicke 'the best' says top journal

Paper on contemporary consumer culture wins award

Cass Senior Lecturer in Marketing, Marius Luedicke, has won the Consumption Markets & Culture 2011 Best Paper award.

Dr Luedicke, who has recently joined Cass, received the prize for an article reviewing a range of influential papers looking at how immigrants adopt to the consumer environment of their host country.

As well as his position at Cass Luedicke is Director of the Brand Research Laboratory at the University of Innsbruck. His current research explores the dynamics of consumer culture and branding with regards to moralism, conflict, and immigrant acculturation. His work has been published in the Journal of Consumer Research, Consumption Markets & Culture, the Journal of Macromarketing, Marketing JRM-ZFP, and the Advances in Consumer Research.

Journal Consumption, Markets and Culture is published by Taylor & Francis. It focuses on consumerism and the markets as the site of social behaviour and discourse. It encourages discussion of the role of management and organisations in society, especially in terms of production, consumption, colonialism, globalisation, business performance and labour conditions.

Marius Luedicke said: "I am delighted to have won the CMC best paper award. It is an honour to be recognised by such a prestigious publication."

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