Is it right to cut marketing budgets in a recession?
Cass Professor of Consumer Marketing, Vince Mitchell, discusses his new research which looks at the impacts of cutting marketing budgets in a recession.
This week's GDP figures have shown the UK economy is out of a double-dip recession after growing in the third quarter.
But in the recent economic climate marketers have needed to defend against threatened or actual cuts in marketing budgets.
In this week's episode of Cass Talks, Professor of Consumer Marketing Vince Mitchell discusses his new research which looks at the impact of cutting marketing budgets in a recession.
He also identifies ways in which companies can still run successful marketing campaigns but with a reduced cost.