Cass professor on charity selection panel for ATM giving
Panel will drive cash point donations initiative
Professor Cathy Pharoah has been appointed to a select panel of judges chosen from across the charity sector to help establish ATM Giving, a new Government initiative enabling UK customers to make charitable donations via ATMs.
Bank Machine, an independent ATM operator which is heading up the scheme, have appointed an expert panel of four sector specialists to select the charities that will appear on 4,000 UK Bank Machine ATM screens next month.
The Bank Machine ATM Giving Charity Selection Panel is being chaired by Sir Stuart Etherington, the Chief Executive of the National Council for Voluntary Organisations (NCVO) and also includes, vice-chair of the Panel, Stephen Dunmore, currently the Chair of the BBC Appeals Advisory Committee and Gerald Oppenheim OBE, Chair of the Trustee Board at The Camden Society.
A total of 30 charities will initially be selected from over 550 registrations of interest with the emphasise being on selecting charities whose work directly impacts the region under consideration
Professor Pharoah has said: "ATM giving is a dynamic new approach to providing people with easy, accessible opportunities to support their favourite causes as a part of normal daily life. It prompts them to consider a gift at the point when they are thinking about their spending. Charitable organisations play an increasingly important part in society, and depend on public support, so it is vital to develop trail-blazing, up-to-date ways of giving, locally and nationally."
Ron Delnevo, Managing Director, Bank Machine said: "We have not rushed to launch with a small number of big charities: our measured and thoughtful approach has allowed us to support 30 charities, both national and local.
There could be millions of £s of donations to be received through ATM Giving and it is crucial the UK public has a good choice of charities to support. We are looking to ensure if possible that every part of the UK sees some benefit."