Cass jumps 142 places in the 2012 Superbrand charts
Results of annual survey reveal Cass Business School is 'highest climber' of all UK business schools
Cass Business School has risen 142 places in the 2012 Business Superbrands survey, which gives an insight into some of Britain's strongest brands.
When compared with other business schools, Cass has risen four places to 7th in the UK. Standing at number 242, Cass is the highest climber of all UK business schools.
1,500 brands were shortlisted for the 2012 Business Superbrands and they were scored by an independent and voluntary expert council. The council, which is changed every year, comprised of 24 experts in brand development and identity. The lowest scoring brands are then eliminated and the remaining 500 brands are voted on by over 1,600 business professionals via a YouGov panel.
The Centre for Brand Analysis (TCBA) researchers compile lists of the UK's leading business-to-business brands, drawing on a wide range of sources, including sector reports to blogs and other publicly available information. This annual survey, now in its 16th year, is independently administered TCBA and organisations can not apply or pay to be considered.
According to the survey, 'A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise'.
The top 10 Business Superbrands:
- Rolls Royce Group
- British Airways
- Virgin Atlantic
- London Stock Exchange