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Marketing academic wins world class best competitive paper award

Caroline Wiertz and co-authors pick up prestigious Franco Nicosia award at Association of Consumer Research Conference

Caroline Wiertz, Reader in Marketing at Cass Business School, has been awarded the Franco Nicosia award for Best Competitive paper at the 2011 Association for Consumer Research Conference (ACR).

Caroline won the award, with her co-authors Benjamin J. Hartmann (Jönköping International Business School, Sweden) and Eric J. Arnould (University of Southern Denmark), for their paper entitled "Practice Consumption and Value Creation: Advancing the Practice Theoretical Ontology of Consumption Community." 

The paper was recognised for the valuable insights into online communities and social media and how the method used in collating the results 'can be built upon to open up these areas to new and exciting research.'

The award was presented on 15 October at the ACR conference in St. Louis, USA. With over 1000 participants, the ACR conference is the world's largest conference on consumer research and this year more than 400 competitive papers entered the competition.

Commenting on her award Ms Wiertz said, "It is an honour to be recognised by a leading organisation such as ACR and I am delighted at the recognition."

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