News from Cass Business School

Thinking beyond profits

How a shared values approach can benefit business and society

Business has concentrated on profit maximisation for too long at the expense of community values, according to Professor Cliff Oswick in this week's Cass Talks interview.

In recent years business has been under pressure, from government and community, to undertake a number of corporate social responsibility projects. But such schemes are frequently seen as tokenistic at best and misleading at worst. As a result Professor Oswick believes organisations are increasingly moving towards a notion of shared values.

A shared values approach differs from traditional CSR in that it doesn't just seek to provide a financially favourable deal for suppliers and the wider community but looks to benefit them in other ways. For example, a coffee company might support infrastructure projects in the village their farmers live which will benefit their quality of life and in turn make them more productive, that way everyone wins.

The Cass Talks interviews are an opportunity to hear Cass faculty and prominent alumni give their perspective on current business and finance news stories, global issues affecting the business world and new research coming out of the School. Listen, watch and download Cass Talks and see other Cass academics share their opinions at:

Share this article