Christmas cheer for retailers?
Professor Vince Mitchell offers a glimmer of hope for businesses this Christmas
In this week's Cass Talks Vince Mitchell, Professor of Consumer Marketing at Cass Business School, has a glimmer of hope for retailers suffering in the economic downturn. In addition, Professor Mitchell picks his favourite Christmas advert, and the reason Santa's suit is red and white is revealed.
Merry Christmas from Cass Business School.