News from Cass Business School

Has the Digital Revolution come to an end?

Gianvito Lanzolla thinks it has - and gives his views on exploiting it

Wednesday, 10 November, 2010

The internet has been the driver for major changes in the way corporations do business over the last two decades.  But, according to Dr Gianvito Lanzolla in this Cass Talks, some companies are in danger of doing too much.  Dr Lanzolla carried out a study of more than 30 companies in the Technology, Media and Telecommunications (TMT) and Financial Services sectors.  He found that within these sectors there are two different capability spaces which can be narrowed down to content and technology.

For content companies such as the BBC and Disney, the key to achieving a competitive advantage is to focus on building trust and credibility with their audiences.  While for corporations in the TMT arena, such as Vodafone and IBM, companies should focus on building their existing strengths.  Crucially, he found that companies which try to move from one capability to another those who attempt to become a jack of all trades - underperformed against competitors who have pursued a more focused strategy in their capability spaces.

The Cass Talks interviews are an opportunity to hear Cass faculty and prominent alumni give their perspective on current business and finance news stories, global issues affecting the business world and new research coming out of the School. Listen, watch and download Cass Talks and see other Cass academics share their opinions at:

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