News from Cass Business School

England 2018 World Cup bid - what went wrong?

Cass professor says Olympic parallels explain Russian victory

Thursday, 2 December, 2010

England’s bid to host the 2018 World Cup eneded in failure because the bulk of infrastructure needed to stage the competition is already in place, according to Cass Professor Stefan Szymanski.

Speaking in this week’s Cass Talks, Professor Szymanski explains why Russia won the World Cup bid, saying it would allow FIFA to claim credit for an estimated $160bn investment required to host the event.  He draws parallels with the bids for the 2012 Olympics, which saw favourites Paris lose out to London, despite having a stronger proposal.

Professor Szymanski also calls for a reform of the World Cup voting process.  He says FIFA’s existing committee of 24 members makes it susceptible to bribery, and should be replaced by opening up voting to all 208 members instead.

The Cass Talks interviews are an opportunity to hear Cass faculty and prominent alumni give their perspective on current business and finance news stories, global issues affecting the business world and new research coming out of the School. Listen, watch and download Cass Talks and see other Cass academics share their opinions at:

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