News from Cass Business School

Christmas Uncovered

The top marketing trends driving sales this Christmas

Wednesday, 22 December, 2010

Group buying, flash sales, select membership clubs and random acts of corporate kindness are just some of the latest trends driving sales this Christmas, according to Cass Professor of Marketing, Vince Mitchell.

In this week’s edition of Cass Talks, Professor Mitchell reveals how the recession has changed the rules of business, with the traditional Christmas sales being replaced by discounts throughout the year.

He uncovers the biggest online trends shaping Christmas shopping, led by group buying, and explains how savvy consumers in search of a bargain can exploit them to save a few pounds.

The Cass Talks interviews are an opportunity to hear Cass faculty and prominent alumni give their perspective on current business and finance news stories, global issues affecting the business world and new research coming out of the School. Listen, watch and download Cass Talks and see other Cass academics share their opinions at:

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