News from Cass Business School

Superbrands 2009-2010

Wednesday, 22 July, 2009

Superbrands, the annual survey which examines and celebrates the UK's strongest brands, recently published its guide to Britain's strongest brands for 2009-2010 and Cass Business School has been deemed a brand to watch' because it is showing strong movement towards the Superbrands UK top 500 rankings.

A brand to watch' is a brand that is on the rise through Superbrands' annual surveys and can be expected to attain full 'Superbrands' or 'Business Superbrands' status in the near future.  The School was recognised for its strong presence outside Europe because of its programmes of study, breadth of research interests, and international outlook; its links with the City of London, however, were recognised as its most marketable asset, both at home and abroad."
Robert Shaw, Professor of Marketing Metrics at Cass, was interviewed for the exclusive supplement in The Sunday Telegraph, and he emphasised that global recognition of the Cass brand was also attributed to exporting expertise, he said: links with the City of London: We've been looking overseas for growth, and expanding into emerging marketsEach set-up is unique.

From familiar household names and established businesses to newcomerse that have shaken up their industry, Cass was among ten select brands to look out for over the next 12 months, including the Chartered Management Institute, Citroen, Clear Channel, Cobra Beer and First Direct, among others.

The annual Superbrands and Business Superbrands surveys are independently administered by The Centre for Brand Analysis.

Permanent link to this story: https://www.cass.city.ac.uk/news/2009/july/superbrands-2009-2010

Robert Shaw, Professor of Marketing Metrics at Cass Business School

Share this article