News from Cass Business School

Staff, students and alumni show their love for Cass

Friday, 13 February, 2009

Cass has launched an international campaign encouraging students, alumni and staff to demonstrate how they feel about their business school. Participants are asked to take a picture of themselves with an I Love Cass' sticker or poster in front of a major landmark near their place of work, their home or wherever they happen to be.

Melanie Hamelle, Head of Marketing at Cass Business School explains, the I Love Cass' campaign started from a simple bumper sticker which we thought would be a nice way for our students to show their pride in studying at Cass. It proved to be so popular that we thought it would be great to challenge all of Cass's friends to show their love for the School.

Cass has already received photos from staff and alumni as far afield as Dubai and Philadelphia, USA and hope that there will be many more to come We have been delighted with the response from the staff, students and alumni that have already sent us their pictures and videos, continues Mrs Hamelle, we are looking forward to some more extremely creative contributions.

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