News from Cass Business School

Fashion Fantasies

Wednesday, 12 August, 2009

On 2nd June a group of enterprising students staged Fashion Fantasies’, a glamorous fashion show in aid of three charities; 100% of the money raised was donated to The East Cheshire Crossroads Caring for Carers, SOS Africa and Task Brasil Trust.

The event took place at seOne, London’s largest licensed nightclub in London Bridge.  It featured 15 designers including London Fashion Week’s Pierre Garroudi, high street favourites La Senza, Moss Bros and Aftershock, as well as exclusive designs from Liberty's Daisy Darche and Bermondsey 167. There was also a showcase of upcoming talent from this year's Alternative Fashion Week, such as Aaron Ray Dowie, Chantal Gibbs-Jones and Nelly George Hipkin. All the designs were modelled by 30 Cass students selected at Cass’s Next Top Model’ event earlier on this year. 

Katrina de Massey, a student on the MA in Property Valuation and Law was one of three students organising the event and was responsible for the production of Fashion Fantasies' including the selection and coordination of designers, music, choreography, hair and make-up.  The event was the sixth fashion show Katrina has run for charity or community projects, she commented:

We are delighted with the money we've raised for the three charities as we had a very ambitious target.  The event was sold out and all the students, helpers and staff did a wonderful job by pulling together, and this generated a fantastic buzz on the night.  The show was also well received by industry professionals who attended, as well as the designers, who said that it was one of the best organised shows they have been involved with.

To ensure the event was a success, the students also enlisted the help of big names such as international DJ Johnny Polyester, and former Big Brother contestant Seany O’Cane, who hosted the show and the charity auction. The event was filmed by Sony TV for a programme which will be broadcast across Asia, in addition to a documentary on London fashion week's designer Pierre Garroudi.

So far, £9938 has been raised through ticket sales, raffle money and donations.  The proceeds will be divided equally between the three charities.

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Cass students model for For 'Fashion Fantasies'

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