Marketers beware: using envy in advertising may push consumers to a competitor brand
8 April 2021Management
Consumers will condemn activist brands as ‘woke-washers’ if they cannot prove moral competency when challenging freedom of speech
25 March 2021Management
Adopting an exploratory mindset: how to induce a spending spree
25 February 2021Management
Watch and learn: Learning by observation reduces cognitive bias, research suggests
11 February 2021Management
The Business School Research Highlights 2020
17 December 2020All
Challenges in contemporary governance: Looking through a shared lens
10 December 2020Management
Higher frequency of financial reporting hinders corporate innovation
3 December 2020Finance
Active Ageing: How can we avoid a dependency trap?
12 November 2020Actuarial Science and Insurance
Property Lending enters a new downward cycle, with further distress expected in 2021
15 October 2020Finance
