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Marks & Spencer suing ‘blatant copycat’ Aldi over Christmas gin could lead to boom in sales for both, comments marketing professor
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How can social media and influencers contribute towards societal good?
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Marketers beware: using envy in advertising may push consumers to a competitor brand
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Adopting an exploratory mindset: how to induce a spending spree
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Save the date! Five top tips to revive your dating game
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Technology and the seeds of mistrust at work
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The five challenges posed by Pfizer’s COVID vaccine breakthrough
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