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New speakers Markus Kramer and Julian Sawyer announced for Cass MBA London Symposium 2016

Branding expert Markus Kramer and Julian Sawyer, COO of Starling Bank announced as speakers for the Cass MBA London Symposium 2016.

by Kyla Jardine (Senior Communications Officer)

Cass is pleased to announce Markus Kramer and Julian Sawyer as speakers for the Cass MBA London Symposium 2016.
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Markus Kramer (pictured right)is a strategy and branding expert who has worked with famous brands such as Aston Martin, Harley Davidson and Ferrari. Markus is a well-known thought leader in brand & marketing management and his portfolio has covered the entire spectrum of product markets: from mass to premium to luxury.

Julian Sawyer (pictured bellow) is COO of Starling Bank. Prior to joining Starling in 2015, Julian had a long career in consultancy. He was a founding Director of PCL, a Payments Consultancy, which he started following the sale of his previous consulting business - Bluerock Consulting - which he founded and ran for 13 years.

Dr Sionade Robinson, Associate Dean of Cass MBA Programmes said, “The Cass MBA London Symposium invites our students into a unique learning environment - engaging with thought leaders and senior executives to discuss real time opportunities to challenge boundaries and the status quo".

About the Symposium

The London Symposium provides MBA students with a unique opportunity to meet leaders from across a range of industries including business, finance, media, culture and sport. The theme for the third edition, which takes place from the 25th to the 28th April, is "Explorers & Discoveries". It will welcome more than 150 MBAs from all Cass MBA cohorts, as well as MBA teams from partner schools in Europe and South Africa. Julian Sawyer low res.jpg

The inaugural Cass MBA London Symposium was held in 2014 to celebrate Cass's unique network inside the heart of the global city. It mixes thought leadership in plenary sessions with a ‘backstage pass’ to some of London’s most iconic locations, brands and organisations which drive the city's prosperity - from the Treasury to the Ministry of Sound; Central St Martin's to Lloyds of London and from Soho to Savile Row.

The London Symposium is now the flagship MBA elective, providing students with excellent networking opportunities and access to some of London's most high profile and prominent business figures. Speakers in 2015 included, Dame Fiona Woolf, former Mayor of the City of London, Sir William Sargent, founder of Oscar winning Framestore, Alejandro Agag , CEO of Formula E Holding, Chris Gottleib the head of Brand for the Mayor's Office, Graeme Craig, Commercial Development Director for TFL and Vernon Hill, Chairman of Metro Bank among many others.

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