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Double success for Cass case studies

Two cases by Cass academics featured in The Case Centre Connect

Two case studies authored by Cass academics are showcased in the new edition of The Case Centre Connect, the leading publication for business school case studies.

The prestigious quarterly publication features just 16 cases, from around 3,000 submissions received each year.

The first case study, 'Together We Lead the Way: Action for Blind People Joins the Royal National Institute of Blind People', was co-authored by Professor Scott Moeller and Kieran Hawkes, both from Cass. 

It explores the revival of the Royal National Institute of Blind People under the leadership of CEO Lesley-Anne Alexander from 2004.

She transformed the charity from an organisation with a £6 million expected shortfall into the largest UK charity for blind people with an income of £96 million.

The study shows how forging partnerships with other charities and adopting new group structures can reinvigorate failing third sector organisations.

The second case study is co-authored by Cass Research Fellow, Alessandro Giudici.
'Sense Worldwide: Transforming the Rules of Innovation' traces the global success of co-creation consultancy group, Sense Worldwide.

The study explores the challenges the company faced in maintaining its position as an open innovation pioneer.

Professor Scott Moeller said: 'It's a real honour to have our work chosen to be featured in a publication that is so widely used by many of our peers. On top of this, it's especially exciting that not one but two case studies from Cass academics are being featured in this edition.'

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