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Dr Muhtar Kent congratulates Cass MBA alumni

Chairman and CEO of The Coca-Cola Company presents entrepreneurship prize

In December Cass Dean Professor Steven Haberman, welcomed The Coca-Cola Company Chairman and CEO Dr Muhtar Kent to the School's new executive premises at 200 Aldersgate. Dr Kent is a Cass MBA alumnus.

He came to meet and congratulate the winner and runners up of the Defne and Muhtar Kent Foundation, Inc. Prize in Entrepreneurship.

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The annual prize of £3,200 is awarded to a Cass MBA student who completes his/her Business Mastery Project (BMP), focusing on entrepreneurship, to the highest standard.

The BMP is a major piece of self-managed business consultancy which MBA candidates complete as the final project of their programme.

Professor Haberman collected winner Tom Stephens' (MBA 2012) prize in his absence as he was working in India. Runners up Cynon Sonnkila (Executive MBA, 2013) and Roy Briones (Executive MBA 2013) enjoyed meeting Dr Kent who talked about the importance of entrepreneurship to The Coca-Cola Company.

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According to Dr Kent, the best ideas "are outside the company" and "flourish in a small environment".

He talked of the need to create an ecosystem where ideas can thrive. To that end, The Coca-Cola Company has incubation spaces around the world including in Mexico, Tokyo, Shanghai, Sydney and San Francisco.

The company runs a seed capital innovation system and has invested in technology, music, communications, farming and food technology.

Dr Kent was animated as he told the group about The Coca-Cola Company's new plant bottles, already launched in the US and Scandinavia. Produced from sugar cane production waste, the idea came from the company's incubator in India.

According to Dr Kent, the key is to "let ideas flourish outside the business, then when they are ready to commercialise, bring them in".

Find out more about the Cass Executive MBA.

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