News and events

News from Cass Business School

Games enthusiasts could benefit society and science

NEMOG games project to launch this month

Gamers may soon become the unlikely champions of social change.

12 February sees the launch of the New Economic Models and Opportunities for digital Games project (NEMOG).

The pioneering new £1.45 million research project looks at the potential of games in addressing social, educational and scientific problems.

Games experts Jeffrey Lin, Lead Designer of Social Systems at Riot Games, and Charles Cecil MBE, Founder and Managing Director at Revolution Software will be speaking at a launch event.

Announced first in July last year, NEMOG will be conducted by Cass's Professor Feng Li in partnership with academics from the Universities of York, Durham and Northumbria. It looks at how gaming can serve science and society, in addition to creating commercial value for the entertainment industry. It will also examine how data mining techniques can be used to analyse gameplay in better detail.

Working alongside Professor Li on NEMOG are Professor Peter Cowling, Dr Ignazio Cabras and Dr Daniel Kudenko of the University of York, and Professor Kiran Fernandes, of Durham University Business School.

Professor Li is particularly interested in sustainable new products and models that have operational scalability.

He said: "We're excited about the official launch event for our £1.2 million NEMOG project which will promote new economic models and opportunities for digital games. New strategies and business models in the digital economy is one of our academic strengths here at Cass. With our position close to both the City of London and Tech City, we are in a unique position to leverage our connections with both for this project."

Professor Peter Cowling works within the University of York's Department of Computer Science and the York Centre for Complex Systems Analysis (YCCSA). He added: "The digital games market is an enormous and fast-growing industry with extraordinary impact, contributing over £3bn a year to the British economy.

"We are looking at how we can harness the widespread enthusiasm for digital games to contribute to advances in society and science. For example, games can be used to test economic theories by analysing the artificial economies in online games, or as a means of collecting data for scientific investigations."

The New Economic Models and Opportunities for digital Games initiative is funded jointly by the Engineering and Physical Sciences Research Council and the Economic and Social Research Council.

Network organisations supporting the project are: AIGameDev.com, the Creative Industries Knowledge Transfer Network, City of York Council, Digital Shoreditch, Game Republic, Science City York, the SiDE Social Inclusion through the Digital Economy Hub, Tech City, and TIGA.

Share this article