Cass launches new IT communications course with City's journalism department
It aims to give IT leaders the skills they need exert more influence in their organisations
Cass Business School and City University London's leading Department of Journalism are offering a new advanced communications course for technology specialists.
Communicating Effectively for Technology Specialists will address a lack of provision in high-level IT communications training. The intense three-day executive course has been successfully piloted with senior IT leaders at IBM.
The course will involve training in the use of video, print, blogs and social media. It will give participants the opportunity to apply their new skills by conducting an interview in a real broadcast studio and taking part in role play exercises.
David Chan, Director of the Information Leadership Network, said: "Apart from career entry-level or introductory supervisory communications skills courses, there are no provisions to help experienced technologists to hone and refine their communications skills so that they can play their rightful part in business decision making.
"By combining the expertise of its Cass Business School and one of the best Journalism Departments in the UK, the University has produced a short programme that takes experienced technology leaders and helps them hone their skills in communicating effectively."
Professor George Brock, a former editor at The Times and Head of the Department of Journalism said: "I am looking forward to working with executives on this course. Businesses in all sectors are in the process of rapid and unpredictable change. Senior technologists need to tap in to the full potential of their expert technical knowledge and effective communications."