Where do new corporate units look for inspiration?
New research by Cass's Vangelis Souitaris looks at corporate venture capital funds
According to the management theory of institutional isomorphism, organisations in a particular industry copy each other's ideas leading to a level of homogeneity.
However this theory cannot explain the variations at corporate subunits (spinoffs, international subsidiaries, franchising units etc.), which are part of two worlds with different environments and cultural norms.
New research by Cass Professor of Entrepreneurship - Vangelis Souitaris - looked at one example of these subunits - corporate venture capital funds - and how their corporate cultures develop.
In this week's episode of Cass Talks he explains the research findings, which were recently published in the Academy of Management Journal.