Entrepreneurs offered expert export advice
"London 2012 means global opportunities for business growth have never been greater."
Cass Business School has teamed up with UK Trade & Investment (UKTI), the Government department that helps UK-based companies succeed in the global economy, to provide SME exporters with the strategic skills and knowledge to unlock the international trade potential in their companies.
Available exclusively to companies currently on UKTI London's Gateway to Global Growth, the course, being run for the third year, offers advice and support for experienced exporters to help unblock the common barriers and issues they face in growing their international business.
It combines challenging content with new approaches, applicable to real-world situations, to bring about genuine interaction and participation.
The five course modules include: International Financial Management, 19 June, Making Strategy Happen, 28 June, International Marketing on Corporate Responsibility, 11 July, Client Service Management, 26 September and Leadership, Culture and Ethics, 25 October.
Parveen Thornhill, UKTI International Trade Director for London, said: "With all eyes on London for the Olympics and Paralympics 2012, global opportunities for business growth have never been greater. Overseas firms will be keen to see what UK firms can offer."
"This training programme, developed with Cass, is part of this push to enable firms to realise their international potential. It focuses on the crucial role of London's entrepreneurs in driving exports, helping them develop the skills and knowledge they need to tackle overseas markets effectively."
Colin Carnall, Director of Executive Education at Cass Business School, said: "We're pleased to be working in partnership with UKTI again to help UK-based exporters' ability to develop their trade strategy to grow their international business. With our world-class faculty and strong links to the City of London, Cass is well-placed to provide training expertise tailored to the needs of businesses."