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Time for tech?

Clive Holtham, Professor of Information Management explains why creativity and innovation has never been more important for businesses in the city.

With London hosting the Olympics and projects such as Hackney House, a pop up space in Shoreditch, showcasing the area's business and cultural offer during the 2012 Olympic and Paralympic Games, the city has become a hub for business creativity and innovation.

In this week's episode, Clive Holtham, Professor of Information Management explains why creativity and innovation has never been more important for businesses in the city.

He further explains why certain companies who have performed well in the past have failed to utilise innovative ideas and have been therefore overtaken by their competitors. He also discusses Cass Business's School presence in the centre of an emergence of a tech city.

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